REAL SOUTH AGENTS

Leaving The Family Brokerage Ft Justine Derby


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Metro Atlanta Agent Justine Derby joins us on the pod. We chat about why she left everything she's ever known as an agent, as she leaves that family brokerage. We also chat about innovative real estate marketing strategies, social media tips, and the power of authentic branding to grow your real estate business in 2026. Showing up authentically is important to Justine and you can find her behind the wheel of her side by side Razor filming a unique listing video tour at a unique horse property on several acres of land. You will enjoy her personality and positive vibes and energy.

Follow Justine on Instagram: https://www.instagram.com/soldbyjustine

Further Together Site: https://www.furthertogetherevent.com/

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Social media content strategies for real estate

Authentic branding and showing up as yourself

Innovative property marketing techniques including video tours and unique property showcases

The importance of community and event participation for agent growth

Takeaways

Authenticity and consistency are key to social media success.

Showcasing unique properties with creative videos attracts more engagement and leads.

Surrounding yourself with supportive, ambitious people accelerates growth.

Facebook remains a powerful platform for real estate marketing, especially for older demographics.

Leverage first three seconds of videos to hook viewers and increase watch time.

Chapters

00:00 Introduction to the Podcast and Guest

00:53 Justine's Journey into Real Estate

03:21 Transitioning to RealBroker and Business Growth

06:28 Leveraging Social Media for Real Estate

10:26 Unique Marketing Strategies and Authenticity

15:48 Video Content Creation Tips for Realtors

24:35 The Importance of Community and Networking

26:07 Upcoming Event: Further Together in Atlanta

30:01 Encouragement for Struggling Agents

...more
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REAL SOUTH AGENTSBy Jamie Knight