Metro Atlanta Agent Justine Derby joins us on the pod. We chat about why she left everything she's ever known as an agent, as she leaves that family brokerage. We also chat about innovative real estate marketing strategies, social media tips, and the power of authentic branding to grow your real estate business in 2026. Showing up authentically is important to Justine and you can find her behind the wheel of her side by side Razor filming a unique listing video tour at a unique horse property on several acres of land. You will enjoy her personality and positive vibes and energy.

Follow Justine on Instagram: https://www.instagram.com/soldbyjustine

Further Together Site: https://www.furthertogetherevent.com/

Hop on a call with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Key Topics

Social media content strategies for real estate

Authentic branding and showing up as yourself

Innovative property marketing techniques including video tours and unique property showcases

The importance of community and event participation for agent growth

Takeaways

Authenticity and consistency are key to social media success.

Showcasing unique properties with creative videos attracts more engagement and leads.

Surrounding yourself with supportive, ambitious people accelerates growth.

Facebook remains a powerful platform for real estate marketing, especially for older demographics.

Leverage first three seconds of videos to hook viewers and increase watch time.

Chapters

00:00 Introduction to the Podcast and Guest

00:53 Justine's Journey into Real Estate

03:21 Transitioning to RealBroker and Business Growth

06:28 Leveraging Social Media for Real Estate

10:26 Unique Marketing Strategies and Authenticity

15:48 Video Content Creation Tips for Realtors

24:35 The Importance of Community and Networking

26:07 Upcoming Event: Further Together in Atlanta

30:01 Encouragement for Struggling Agents

In this episode, Jamie Knight interviews Dani Hampton, a realtor from Fort Worth, Texas, who shares her journey into real estate, the challenges of building a brand and team, and the lessons learned from her experiences. Dani discusses her initial success, the eventual fall of her team, and her reflections on personal growth and rebranding. She emphasizes the importance of authenticity in real estate and the value of supporting fellow agents. The conversation concludes with encouragement for agents facing challenges in their careers.

Follow Dani on Instagram: https://www.instagram.com/thedanihampton/

Checkout The Real Dani Show (Podcast) https://open.spotify.com/show/7LSNNP7duL6deOQVpT1mBC?si=f624d205cd8e4e63

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Takeaways

Dani started her real estate career at 22 after buying her first home.

She experienced rapid growth, selling 52 homes in her first year on her own.

Building a team was accidental, driven by necessity rather than strategy.

Dani faced challenges in managing a growing team and maintaining personal relationships.

The pandemic year saw her sell 147 homes, but it also led to burnout.

She learned hard lessons about branding and team dynamics.

The fall of her team taught her about the importance of individual identity.

Dani pivoted to focus on authenticity and supporting other agents.

She launched 'The Real Danny Show' to share real stories in real estate.

Dani encourages agents to embrace slower seasons as opportunities for growth.

Chapters

00:00 Introduction to the Podcast and Guest

01:15 Dani's Journey into Real Estate

03:35 Building the Danny Hampton Group

06:30 Branding and Team Dynamics

09:45 The Fall of the Danny Hampton Group

15:45 Reflections and Lessons Learned

19:45 The Pivot: Rebranding and New Focus

26:04 The Real Danny Show Podcast

36:42 Encouragement for Agents Moving Forward

Keywords

real estate, podcast, branding, team building, personal growth, agent success, real estate journey, encouragement, rebranding, lessons learned, REAL Broker Louisiana, REAL Broker Texas, real estate teams, expansion teams

In this podcast episode, Jamie Knight interviews Bob Tompkins, a successful realtor from South Carolina, who shares his journey from bartending to real estate. Bob discusses the importance of building a strong YouTube channel focused on relocation content, the lessons learned from his experiences, and the impact of comedy in engaging audiences. He emphasizes the significance of networking, the effectiveness of ads in real estate marketing, and encourages agents to take action and stay consistent in their efforts to succeed.

Connect with Bob on Instagram: https://www.instagram.com/bobtompkinsrealtor

Connect with That's Real Estate on Instagram: https://www.instagram.com/thats.real.estate

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Takeaways

Bob Tompkins transitioned from bartending to real estate at 22.

He built a successful YouTube channel focused on relocation content.

Comedy has become a key part of his content strategy.

Networking has significantly impacted his business growth.

Ads are underutilized in the real estate industry.

Consistency and effort are crucial for success.

Agents should focus on answering questions that people have.

Simplicity in content creation leads to better engagement.

Building a brand takes time and effort.

Success is a result of hard work and persistence.

Chapters

00:00 Introduction to Real Estate Journey

02:28 Transitioning from Bartending to Real Estate

04:33 Building a Successful Real Estate Team

05:22 Leveraging YouTube for Relocation Leads

07:04 Key Lessons from YouTube Success

10:11 The Importance of Simplicity in Content Creation

13:33 Creating Engaging Comedy Content

19:10 Impact of Comedy on Business Growth

21:51 Personal Growth and Network Expansion

23:35 Building Relationships Through Value

27:30 The Culture of Abundance in Real Estate

27:54 Innovative Video Strategies for Real Estate

42:45 Encouragement for Discouraged Agents

Keywords

real estate, YouTube, content creation, networking, comedy, marketing, agent success, business growth, social media, advertising, Real Broker Louisiana, Real Broker South Carolina

Lessons from 100 Podcasts. Jamie Knight gives his thoughts and the lessons learned from 100 Podcasts. Recorded in person at our office meeting in Lafayette, Louisiana. I wanted to bring you into the room and share my personal story and journey! I hope you enjoy it!

Thank you for supporting the podcast, it is my honor to be with you every week. - Jamie

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

In this podcast episode, Jamie Knight interviews Karen Cooper, a seasoned real estate professional and team leader of the Platinum Group Real Estate. Karen shares her journey into real estate, the evolution of team models, expansion teams at REAL Broker, and the unique hybrid approach her team has adopted. They discuss the importance of community, collaboration, and empowering women in real estate. Karen also provides valuable insights for agents looking to reignite their business in the coming year, emphasizing the need for consistency and finding one's niche

Connect with Karen on Instagram: https://www.instagram.com/karen.w.cooper

Connect with Empowering Women In Real Estate - Website: https://empoweringwomeninrealestate.com/

Listen to Karen's Empowering Women In Real Estate Podcast: https://open.spotify.com/show/4yBidPZA8dSv9nQjgSH8rP?si=2519bf8144d04bc5

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Takeaways

Karen Cooper has been in real estate for 24 years and has held various roles.

The traditional Rainmaker team model often leads to high splits and agent turnover.

Karen and her partner created a hybrid team model that allows agents to operate under their own names.

The team focuses on marketing rather than just lead generation.

Community and collaboration are key to their team's success.

Karen's Empowering Women in Real Estate community has over 40,000 members.

The team has expanded nationally, serving clients in 20 different states.

Consistency in business practices is crucial for success.

Agents should find their unique strengths and focus on them.

An abundance mindset fosters collaboration and growth in the real estate industry.

Chapters

00:00 Introduction to the Podcast and Guest

01:30 Karen Cooper's Journey in Real Estate

03:56 The Evolution of Team Models in Real Estate

05:56 Understanding the Hybrid Team Model

10:34 Expansion Teams and Their Unique Structure

14:56 Nurturing a Cohesive Team Community

17:43 Empowering Women in Real Estate Community

29:37 Advice for Agents Looking to Reignite Their Business

Keywords

real estate, team building, community, women empowerment, hybrid team model, expansion teams, real estate strategies, agent support, business growth, collaboration, real broker louisiana, real broker expansion team, empowering women in real estate

Replay of our REAL SOUTH AGENTS Monthly Mastermind Call with Shawn Jardine from Scottsdale, Arizona. Shawn shares how she attracts her perfect avatar client with YouTube. We host these trainings live on ZOOM on the first Thursday of the month at 11am central.

Register for our next Live REAL SOUTH AGENTS Mastermind on the ZOOM link below:

https://us06web.zoom.us/meeting/register/XEqsH5xpRdqlxt7xnIX-uQ#/registration

Shawn's website: https://www.sw55plus.com/

Connect with Shawn on YouTube: https://www.youtube.com/@Southwest55Plus

Connect with Shawn on Instagram: https://www.instagram.com/shawn_jardine

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

In this episode of the podcast, Jamie Knight welcomes Rhett Sandusky, a seasoned Realtor from Baton Rouge, Louisiana, to share insights from his 15 years in the real estate business. Rhett discusses his journey into real estate, influenced by his father's entrepreneurial spirit, and how he navigated the early challenges of starting his career right out of college. He emphasizes the importance of mentorship and support in the real estate industry, particularly for new agents, and shares his experiences with various lead generation strategies, including leveraging social media and nurturing client relationships.

Rhett also dives into the structure of his team, the Sandusky Group, which consists of nine agents and support staff. He highlights the significance of creating a supportive team culture that encourages learning and collaboration. The conversation touches on innovative marketing strategies, such as Rhett's "Best Burgers in BR" video series, which combines local business promotion with real estate branding. The episode concludes with Rhett offering valuable advice to struggling agents, emphasizing the need to avoid comparison and focus on personal growth and learning.

Connect with Rhett on Instagram: https://www.instagram.com/rhettsandusky

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Takeaways

"Comparison is the thief of joy."

"You are the sum of the five people around you."

"Focus on learning and being around people that are willing to help."

"Confidence is earned by doing the thing."

"Surround yourself with a good environment and people who want to see you win."

Sound Bites

"Training and support is much more important than the check."

"Confidence is earned by doing the thing."

"Comparison is the thief of joy."

Chapters

00:00 Introduction to the Podcast and Guest

01:17 Rhett's Journey into Real Estate

04:57 Advice for New Agents

09:27 Team Structure and Culture

11:16 Generating Opportunities and Lead Pillars

13:46 Innovative Social Media Strategies

18:32 Shut the Front Door Series

22:38 Lessons from the House Dads Podcast

31:27 Final Advice for Struggling Agents

Keywords

real estate, Baton Rouge, Realtor tips, social media marketing, real estate podcast, agent mentorship, team structure, lead generation, local business promotion, real estate strategies, REAL Broker Lafayette, Louisiana, Keller Williams Louisiana

In this podcast episode, Jamie Knight interviews Sam Walls, a young realtor who achieved remarkable success in his first year by completing a 100 open house challenge. Sam shares his journey into real estate, the challenges he faced, and the lessons he learned throughout the process. He emphasizes the importance of showing up consistently, selecting the right open houses, and engaging effectively with potential buyers. Sam's story serves as an inspiration for new agents looking to grow their business and succeed in the competitive real estate market.

Connect with Sam on Instagram: https://www.instagram.com/sam_walls_realty

Connect with Sam on TikTok; https://www.tiktok.com/@sam_walls_realty

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Takeaways

Sam closed over $10 million in his first year.

The 100 open house challenge was a key strategy for success.

Showing up consistently is crucial, even on slow days.

Selecting the right open houses can significantly impact success.

Engaging with visitors is essential for building rapport.

Marketing through social media enhances visibility.

Understanding local market dynamics is vital for realtors.

Building relationships with other agents can lead to opportunities.

The compound effect of consistent effort leads to success.

New agents should focus on practical strategies to grow their business.

Chapters

00:00 Introduction to the Podcast and Guest

01:09 Sam's Journey into Real Estate

02:53 The 100 Open House Challenge Explained

05:17 Results from the Challenge

06:34 Lessons Learned from the Challenge

08:38 Selecting the Right Open Houses

09:55 Documenting the Journey

11:46 Best Days and Times for Open Houses

13:36 Marketing Strategies for Open Houses

16:50 Engaging with Open House Visitors

19:34 Building Rapport with Clients

22:50 The Importance of Local Knowledge

25:42 Overcoming Challenges in Real Estate

28:31 Final Thoughts and Encouragement for New Agents

Keywords

real estate, open houses, realtor success, sales strategies, buyer engagement, marketing, entrepreneurship, real estate tips, young realtor, real estate challenge, REAL Broker Louisiana, open house challenge, 100 open houses

In this podcast episode, Jamie Knight interviews Ann Morgan, a successful Realtor from Stillwater, Oklahoma. Ann did 67 deals in 2025, without making cold calls! Ann shares her journey in real estate, discussing her impressive sales volume, balancing family life, and innovative marketing strategies. She emphasizes the importance of community engagement, social media, and personal growth through marathon running. Ann also provides insights on overcoming challenges in the real estate business and encourages agents to take action and highlight their local communities.

Connect with Ann on Instagram: https://www.instagram.com/sellingstilly/

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Takeaways

Stillwater is known as America's friendliest college town.

Ann sold 67 homes as a solo agent in a year.

Time management is crucial for balancing work and family.

Social media, especially Instagram, is key for client engagement.

Highlighting local businesses can lead to referrals.

Running marathons helps Ann maintain mental clarity.

Overcoming obstacles is essential in both running and real estate.

Creating engaging content on social media is vital for visibility.

YouTube is an important platform for real estate marketing.

Taking action and being innovative can lead to success in small communities.

Chapters

00:00 Introduction to the Podcast and Guest

01:07 Exploring Stillwater, Oklahoma

02:28 Balancing Real Estate and Family Life

04:26 Time Management and Daily Routines

06:25 Marketing Strategies in a Small Town

08:25 Leveraging Social Media for Business

11:59 Building Community Connections

14:07 Lessons from Marathon Running

18:39 Overcoming Challenges in Real Estate

21:08 Social Media Content Strategies

21:59 Local Business Engagement Strategies

25:28 Innovative Content Creation for Social Media

28:01 Leveraging YouTube for Real Estate Marketing

29:58 Building a Unique Brand in a Small Community

34:56 Overcoming Challenges and Staying Motivated

Keywords

real estate, social media, time management, community engagement, marketing strategies, Stillwater Oklahoma, balancing work and family, marathon running, overcoming challenges, agent success, REAL Broker Louisiana, REAL Broker Lafayette

In this episode, Jamie Knight interviews Josh Rogers, a top realtor from Jacksonville, who shares his innovative approach to real estate marketing through AI-generated content. Josh discusses the creation of his AI avatar for content generation, the importance of community engagement, and the balance between AI and authentic content. He also highlights the significance of YouTube and Facebook groups in lead generation and offers insights into building a successful real estate team. The conversation emphasizes the value of collaboration and support within the real estate community.

Local News ChatGPT Prompt: https://chatgpt.com/g/g-67e000fdf3f8819191812d78fdf9a055-local-news-script-generator

Hyper-Local Real Estate Content Assistant ChatGPT Prompt:

https://docs.google.com/document/d/1v1w0DT2Vp5lm31YJ1ebg6Yy1Z2Bj4HwERNQ9OsU34aU/edit?usp=sharing

Connect with Josh on Instagram: https://www.instagram.com/jaxwithjosh

Connect with Josh on Instagram: https://www.instagram.com/staugwithjosh

Connect with Josh on Instagram: https://www.instagram.com/joshtourshomes/

Connect with Josh & Kelly on Instagram: https://www.instagram.com/thejoshandkelly/

Connect with Josh on YouTube: https://www.youtube.com/@JoshRogersRealEstateFL

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Chapters

00:00 Introduction to the Podcast and Guest

02:12 The AI Content Revolution

06:46 Tactical Insights on Content Creation

10:56 The Balance of AI and Authentic Content

12:37 Lead Generation through AI and Social Media

14:26 YouTube as a Primary Lead Source

15:48 Engagement Strategies for YouTube

18:41 Building a Community through Facebook Groups

22:23 Nurturing Relationships with Micro Pop-Ups

24:31 Team Structure and Hiring Strategies

31:54 Transitioning from Solo Agent to Team Leader

39:06 Encouragement for Discouraged Agents

Keywords

real estate, AI content, social media, lead generation, YouTube, Facebook groups, team building, hiring strategies, community engagement, podcast, REAL Broker Louisiana, Real Broker Florida