Brian Livingston introduces Lindsay Chastain, the founder of The Writing Detective. Lindsay shares her background and the challenges faced in the newspaper industry, leading to the creation of her business. They explore the potential of true crime podcasts and the client services offered by The Writing Detective. Lindsay discusses her services for bloggers and notable PR successes. The conversation covers social media strategies, common blogger PR mistakes, branding, SEO, and effective media strategies. Lindsay explains how she tailors her approach for different business sizes and details her website services. The episode concludes with final business tips, contact information, and closing remarks.
(0:00) Introduction and guest background - Lindsey Chastain and The Writing Detective
(2:05) Newspaper industry challenges and The Writing Detective's origin
(5:32) True crime podcast potential and client services
(8:10) Services for bloggers and Lindsey's PR wins
(11:31) Social media strategies and blogger PR mistakes
(15:17) Branding, SEO, and media strategies
(19:54) Tailoring approach for different business sizes and website services
(23:20) Final business tips and contact information
(25:09) Closing remarks and appreciation