Lecka Bites

We have grown as a brand from Vietnam to over 10 countries in 3 years. How did we do that?

We worked with the community to either do it ourselves (Vietnam, USA) or to grow with distributors in the sport and healthy food segment (Singapore, Hong Kong, Malaysia, Thailand, Cambodia, Indonesia, Denmark, Germany, ...) .

This week's Lecka Bites is about explaining those two models and what we have learned along the way.

Also, the special guest is Christian from Denmark who has been distributing Lecka since 2023. He was the first to get Lecka to Europe and is managing to build up the brand there step by step.

Have you ever wondered how to get your brand on Amazon? Well, we just did it. Markus takes you through the steps of getting on Amazon.com. It took us many months to get listed, but now our gels are available on the US Amazon marketplace.

Also, Markus interviews Ned who just tried a new fueling approach: take 400 calories per hour during his 50km run. He sets a new Lecka gel world record, with 48 gels in total. Who is keen to beat that?

Join us for the 1st episode of the Lecka Bites show. Markus goes into the why of doing it, what to expect and he gets one of his biggest fans on the show: his own mother. She talks about the beginnings, the taste and her impressions at the UTMB week in Chamonix. A very personal and raw perspective on building a company, through the eyes of the mother.