Many believers see relationship with God as something that offers benefits at little or no cost. To them, being a ‘committed Christian’ is about what they stand to gain rather than the opportunity to give God the one thing above all else that He desires from them.
Jesus was unequivocal about this: “If anyone would come after me, he must deny himself and take up his cross and follow me. For whoever wants to save his life will lose it, but whoever loses his life for me will find it.”