We have our first guest ever on the podcast: Caitlyn Grad, founder of Caitlyn Grad Marketing and the woman currently living on your For You Page thanks to her CT Hidden Gems content and her very serious hunt for Connecticut's best chocolate chip cookie.
We get into the pearl necklace that accidentally launched her career, the Lurker Theory (every client she's ever signed, never liked or commented on her posts, just watched), and how to tell when you're too close to your own brand to see it clearly anymore. We also talk about pricing, since creatives are wildly undercharging, what to look for when hiring a social media person for the first time, and the red flags that should make you run.
Plus our own chicken and egg debate: bookkeeping vs marketing, what do you outsource first.
And yes, we settle whether Heirloom Market is still the reigning champion of CT chocolate chip cookies.
Follow Caitlyn, especially if you like cookies.
You can watch the video of this episode on Youtube: https://youtu.be/I48YojW9dis
Get in Touch with Caitlyn Grad:
Website: https://www.caitlyngradmarketing.com/
Instagram: https://www.instagram.com/caitlyngradmarketing/
Want to start a podcast?
Thriving Podcaster Program: https://www.fullandthrivingmedia.com/
For the chocolate chip cookie lovers local to CT:
Heirloom Market Instagram: https://www.instagram.com/heirloommarket/?hl=en
Harborview Market Instagram: https://www.instagram.com/harborviewmarket/?hl=en
Send us a DM on Instagram of YOUR favorite CT chocolate chip cookie @ledgerleaf
Make a Copy of our *FREE* Profit and Loss Template: https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor
Website: https://www.ledgerleafbookkeeping.com/
Instagram: @ledgerleaf https://www.instagram.com/ledgerleaf
Facebook: https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/
Book a Chat with me: https://calendly.com/brenna-ledgerleafbookkeeping/30min
Disclaimer: I am not an accountant, CPA, or legal professional. Nothing in this episode should be considered tax or legal advice.