In this episode of Service Market Fit, I sit down with Kevin Noble, former Atlassian exec turned fractional COO and founder of Group 18, who left a billion-dollar tech company to build a solo consulting business — with no clients, no brand, and no playbook.

We unpack how Kevin engineered his own transition, found his first clients (one from high school, one from a cold intro), and created offers that made people say “yes,” even without a track record.

Whether you're thinking of leaving your corporate job or already building a services business, Kevin’s story will teach you how to de-risk the leap and find your own version of Service Market Fit.