In this episode of the Legacy Branding Podcast, host Laura Beauparlant welcomes Mike Brcic, a serial entrepreneur and global adventurer.

Mike shares his transformative journey from building North America's largest mountain biking adventure company, Sacred Rides, to establishing Wayfinders.

This company helps entrepreneurs live more fulfilling lives through connection and adventure. Discover the lessons Mike learned about ego, authenticity, and the importance of difficult conversations.

Laura and Mike discuss the significance of creating a legacy brand that aligns with personal values and the role of courage in achieving true alignment.

Tune in for insightful stories, advice on navigating business transitions, and the power of community and connection. https://way-finders.com

https://wayfinders.substack.com

https://www.linkedin.com/in/mikebrcic

https://twitter.com/mikebrcic

https://www.facebook.com/mikebrcic

https://www.instagram.com/wayfinders_inc

In this episode of the Legacy Branding Podcast, host Laura Beauparlant sits down with Tara Downey, founder of Trū Insurance and Investments, who took the bold leap from a secure corporate career to build her own financial services practice during the pandemic.

Tara shares her journey of embracing entrepreneurship after 20 years in financial services, highlighting the challenges and rewards of leaving the familiar to pursue something deeply meaningful.

Listen as Tara discusses the importance of creating an authentic brand, empowering clients with financial confidence, and the life-changing mindset shifts that come with betting on yourself at any stage in life.

Whether you’re considering a career change or are curious about the power of authenticity in business, this episode offers invaluable insights.

https://www.instagram.com/inspiredbytru/www.tru-ii.com

In this episode of theLegacy Branding Podcast, Laura Beauparlant sits down with Briony McKenzie, a former lawyer and the founder ofUntapped.

She shares her powerful story of leaving the corporate world to follow her true calling and build a seven-figure coaching business that inspires entrepreneurs worldwide.

Explore the concept of holistic entrepreneurship as Briony explains why inner work, joy, and community are essential to sustainable business success.

Discover how to align your energy with your business goals, redefine wealth, and build a brand that supports both your personal and professional growth.

Briony also explains the importance of creating from a positive emotional state and building a legacy that goes beyond profit—one that impacts people’s lives for years to come.

Tune in to learn practical tips on creating a values-driven business, embracing joy in entrepreneurship, and using guided visualizations to expand your vision for the future.

• Untapped Website: www.untapped.nz
• Abundance Flood: https://open.spotify.com/episode/3zxEo6Gw6tM89n50P5Kl4C?si=f8d9fdacc1bf4a98
• Financial Vision: https://open.spotify.com/episode/5pH5pUlmTPl9sdYi33Bt5l?si=b6f1db216f52443b
• Speaking Your Truth and Being Visible: https://open.spotify.com/episode/6p90dcqCogx0RQt08pNZZS?si=91c684ea854e44ad

Instagram: 

• @untappedhq 
• @brionymckenzie_ 

In this episode of theLegacy Branding Podcast, Laura Beauparlant sits down with Paul Ormsby, Senior VP of Operations at STS Capital Partners and retired Canadian Air Force General, to explore the role of branding in business sales.

Paul shares his journey from military leadership to M&A, emphasizing how strong brand equity and a clear vision can attract strategic buyers and lead to successful exits.

He offers practical advice on navigating the emotional journey of selling a business, preparing for post-sale transitions, and building a lasting legacy.

Plus, hear the cautionary tale of a missed $258 million deal and learn about STS Capital’s "Success to Significance" initiative that turns entrepreneurial success into meaningful impact.

In this episode of theLegacy Branding Podcast, Dr. Sharla Aronson, a biologic dentist and founder of Alive Dental (formerly Aronson Family Dental), shares her transformative journey from conventional to holistic dentistry.

Dr. Aronson dives into the strategic decision to rename and rebrand her practice to align with her long-term vision of creating a legacy brand that thrives beyond her.

She discusses the impact of removing her personal name from the business to attract new associates, expand her reach, and set the stage for a future sale.

Discover how thoughtful future-focused branding can redefine the direction of any business.

alive-dental.com

https://www.instagram.com/alivedental/

Legacy Branding host Laura Beauparlant interviews Wendi Mathis Held, the founder and CEO of In The Black Retail.

Wendi shares her journey of building and successfully exiting her Amazon agency, True Hero, which was acquired by Channel Key in 2024. Laura and Wendi discuss strategies behind preparing a business for sale, the importance of personal and business branding, and the emotional highs and lows experienced during the process.

Wendi also shares her new venture and offers actionable advice for founders considering selling their businesses. Tune in for rich insights and expert advice on creating a meaningful, impact-driven legacy brand.

https://www.linkedin.com/in/wendimathisheld/https://exitdna.com

In this inaugural episode of the Legacy Branding Podcast, host Laura Beauparlant addresses the profound question, 'Is your business worth dying for?' Laura shares her journey from running a successful but unfulfilling wedding stationery business to founding Lab Creative, a venture aligned with her true purpose.

She offers actionable insights for entrepreneurs at a crossroads, emphasizing the importance of aligning business with personal values and legacy. Laura introduces three key steps to assess business fulfillment, visualize legacy, and ask hard questions to realign one's business with their core values. Tune in for inspiration and guidance in building a meaningful, impactful legacy brand. Subscribe for more episodes filled with transformative conversations and practical advice for building your legacy brand.