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In this episode of Legacy Creator, we dove deep into the importance of authenticity and creativity in entrepreneurship, especially when it comes to your digital presence and marketing. We've begun to notice a shift in the entrepreneurial landscape - a shift towards a more genuine and innovative approach to business that aligns with your personal values and passions. And we believe that, as creative entrepreneurs, we have a duty to move beyond the constraints of traditional molds and frameworks, and learn how to fuse our unique identity and creativity into our marketing. Because THAT is how we'll ultimately cut through the noise and STAND OUT in the online space.
We shared our reflections on the past year and the changes we're anticipating for the new year, not just for ourselves but for the collective entrepreneurial community. We've noticed a craving for a new wave of entrepreneurship, one that prioritizes feeling ALIVE and ALIGNED in your work over merely fitting into pre-existing molds. We discussed our latest project, Vivid Creative, as an example of how we're embodying this shift in our own business. By sharing our journey, we hope to inspire YOU to do business differently and find joy and connection in your work.
And as always, we provided Action Items for you to help you stand out in the saturated online space. Get aligned with your vision, explore your unique style, and create content that comes from a deeper place within yourself. Move people with your content, create an emotional response, and develop a signature sound that's instantly recognizable. By doing so, we believe you can foster deeper connections with your customers, leading to lasting trust and, ultimately, growth for your business.
Timestamps:
00:00:00 - Introduction
00:01:32 - A Shift Is Happening
00:08:26 - Authenticity & Originality in Content Creation
00:13:31 - Your Signature Sound
00:20:56 - What Is the Purpose of a Creator?
00:27:10 - Action Items
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Welcome back to Legacy Creator! In this episode, we're kicking off Season 2 with a bang, focusing on the theme of the comeback and how 2024 is a catalyst year brimming with opportunities. We believe that the challenges you've faced are merely setting the stage for a greater TRIUMPH. And we're here to help you navigate this journey, drawing from our own experiences as 7th-generation entrepreneurs.
What's Coming in Season 2:
We're diving deep into topics that will help you embrace your creative identity, evolve as a leader, and expand your business like never before. We're not just here to cheer you on; we're here to challenge you, to call you OUT and call you HIGHER. Our discussions are designed to be raw, real, and impactful, pushing you to reflect and grow. We're also thrilled to announce that Jordan is now an official Co-Host, bringing her unique energy and insights to the show. Together, we're committed to delivering content that resonates with our community and addresses the needs and aspirations of our listeners.
What We Cover in Episode 1:
This episode is all about the power of reframing hardship and taking responsibility for our current blessings as we prepare for the abundance ahead. We share personal stories of setbacks and how they've shaped us, emphasizing the importance of character development through tough times. We also discuss the necessity of positioning ourselves for success, maintaining consistent personal development, and fostering a mindset of faith and positive declarations. As we embark on this new season, we invite you to join us in embracing the comeback, ready to tackle the year with resilience and anticipation for the greatness that lies ahead.
Timestamps:
00:00 - Introduction & Setting the Tone for Season 2
04:25 - Developing Gratitude for Hardship
15:05 - Taking Responsibility of What We Currently Have
23:50 - How to Position Yourself for the Comeback
31:36 - This Is the Season of the Comeback
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Grab some hot chocolate and your softest blanket because this one's a cozy one. We're peeling back the layers and having an honest conversation about what this year REALLY looked like, what it required of us, and what we learned. We're diving into:
And as we wrap up Season 1, we wanted to say a HUGE thank you to our listeners! We appreciate your love and support, your downloads and shares, and your willingness to listen and join in the conversation.
We have even more juicy conversations coming in Season 2.
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In the act of trying to please people, you abandon all that you are in order to fit into who others want you to be.
Today we're unpacking:
Why is people pleasing a problem?
What are you sacrificing by people pleasing?
Feeling guilty for NOT people pleasing
And more.
Not everyone will like you or want to work with you. And that's okay! We can't please EVERYONE, right? Let this be an opportunity to release the guilt or shame you might feel when you're NOT people pleasing. And let this be an opportunity to set better boundaries and prioritize YOUR sanity over everyone else's happiness. Because YOUR happiness and peace of mind matters, too.
🚨 The Awakening Membership is no longer active. If you'd like to learn more about our all-in-one sales platform for women entrepreneurs Sales Stewardship, you can do so here: https://www.theawakeningbyashton.com/services/sales-stewardship
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YouTube [Podcast]
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Comparison distracts you from your power and amplifies your weakness by diverting your attention to another person’s strengths. It compels you to focus on all that you are NOT in light of all that someone else IS.
In this episode, we're unpacking:
- How comparison shows up
- Insecurity
- Identity
- How to disrupt the pattern of comparison
We're here to call you HIGHER. There is NO need to compare yourself, your work, or your business to anybody else's. YOU are already incredible and powerful in your own right. Never forget that.
🚨 The Awakening Membership is no longer active. If you'd like to learn more about our all-in-one sales platform for women entrepreneurs Sales Stewardship, you can do so here: https://www.theawakeningbyashton.com/services/sales-stewardship
Work With Us
YouTube [Podcast]
YouTube [The Awakening]
The Beatles weren't all that... until they were. Today we're diving into the importance of developing SKILLS as entrepreneurs - using Malcolm Gladwell's 10,000 Hour Rule as our guiding light, and referencing some of the greatest musicians of all-time who honed their skills in private before lighting up the stage with their unique presence and becoming household names.
Skills are what will carry you through life. Because the truth is... Businesses don't always last, but skills DO.
Today we're unpacking:
- Why "arriving" isn't the goal
- The 10,000 Hour Rule
- The importance of developing SKILL SETS
- The significance of mundane moments
- And how to develop YOU in order to propel your growth
Book Mentioned:
Outliers: The Story of Success by Malcolm Gladwell
🚨 The Awakening Membership is no longer active. If you'd like to learn more about our all-in-one sales platform for women entrepreneurs Sales Stewardship, you can do so here: https://www.theawakeningbyashton.com/services/sales-stewardship
Work With Us
YouTube [Podcast]
YouTube [The Awakening]
Growing your business through social media provides SO much opportunity, but there's SO much noise as well. On social media there's this push for virality...
"How to go viral."
"How to grow your audience."
"How to get more reach."
These things aren't inherently bad, but when they're the driving force behind ALL that you're creating for your brand, you miss the mark completely.
In this episode we're unpacking:
Value vs virality
How to be more meaningful with your marketing
The negative effects of trying to go viral
How to leverage your unique voice to create greater impact
Book Mentioned:
A Poetry Handbook by Mary Oliver
🚨 The Awakening Membership is no longer active. If you'd like to learn more about our all-in-one sales platform for women entrepreneurs Sales Stewardship, you can do so here: https://www.theawakeningbyashton.com/services/sales-stewardship
Work With Us
YouTube [Podcast]
YouTube [The Awakening]
Talk and hype will get you nowhere. What gets you from ideation to actualization is ACTION.
Our community is full of visionaries - and being visionary is a strength, don't get us wrong. Ideating, vision casting, and dreaming doesn't come easy to everyone. But any strength in excess can become a WEAKNESS.
The question we really want to propose today is... Are you talking or are you doing?
Are you hyping yourself up continuously but never crossing over into action? Are you sharing your ideas, fully convinced that you're being productive, but never actually backing the idea with work? If you find yourself raising your hand, today's episode is for you!
Book Mentioned:
Ego Is the Enemy by Ryan Holiday
🚨 The Awakening Membership is no longer active. If you'd like to learn more about our all-in-one sales platform for women entrepreneurs Sales Stewardship, you can do so here: https://www.theawakeningbyashton.com/services/sales-stewardship
Work With Us
YouTube [Podcast]
YouTube [The Awakening]
Accessing masculinity and femininity in your business allows you to be a more effective, powerful, and well-rounded leader. The masculine encourages us to take action. The feminine encourages us to create, ideate, and dream. And to run a successful business, you need BOTH. In this episode we're diving into:
- Having tough skin and a soft heart
- Masculine and feminine traits
- How to access both the masculine and feminine in your business
🚨 The Awakening Membership is no longer active. If you'd like to learn more about our all-in-one sales platform for women entrepreneurs Sales Stewardship, you can do so here: https://www.theawakeningbyashton.com/services/sales-stewardship
Work With Us
YouTube [Podcast]
YouTube [The Awakening]
One of the greatest qualities of a true leader is generosity. True leaders give without seeking credit, pour into their people without restraint, and thrive as others step into their power. We're here to encourage you to serve your people well without seeking recognition - which ultimately comes down to removing the ego and focusing on YOUR PEOPLE instead of YOURSELF.
In this episode, we're unpacking:
What does it mean to lead well?
Overcoming fear to have greater influence
How to know if you're having true influence
And how to display great leadership
Book Mentioned:
The 21 Irrefutable Laws of Leadership by John C. Maxwell
🚨 The Awakening Membership is no longer active. If you'd like to learn more about our all-in-one sales platform for women entrepreneurs Sales Stewardship, you can do so here: https://www.theawakeningbyashton.com/services/sales-stewardship
Work With Us
YouTube [Podcast]
YouTube [The Awakening]
From the publisher's feed
Legacy Creator is for the ones who know they’re meant for something more.
The ones who feel that quiet pull—the knowing that life is about more than just success, titles,…
It’s about creating something that truly lasts.
We’re Ashton and Jordan—sisters, seventh-generation entrepreneurs, and your hosts. We know what it’s like to want something deeper, something more fulfilling. And we also know that legacy isn’t just something you leave behind—it’s something you live, right here and now.
Through raw, honest conversations, we’re here to call you higher—into your potential, your purpose, and the kind of life that feels rich in all the ways that matter.
This isn’t about having it all figured out. It’s about taking one step at a time toward a life that feels true, free, and deeply meaningful.
Welcome to Legacy Creator.