Imagine if you could overcome your fear and become the confident legacy fundraiser you were always destined to be.  In this episode I uncover the dark side of being a legacy fundraiser, that is never talked about, but is fundamental in your role.

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Do you need some support with your Legacy plans?  Here are some of the ways that I can help:

✍️ Write or review your current Legacy strategy

📢 Set up your first Telephone Legacy campaign and run it for you

📝 Legacy Events Planning

📞 Coaching sessions providing guidance for your Legacy activities

🚅 In-house Legacy Training across your Charity (including staff toolkits and E-learning module)

📈 Interim Legacy Marketing Support

📰 Create your Legacy Marketing Materials

🧓 Collect Legacy Case Studies and ideas on how to use them in your marketing

Anything not listed here, you need help with?  Tell me more at [email protected] I love hearing from my listeners

Connect with me https://www.linkedin.com/in/sanita-guddu-25b5791b1/

Sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/

Visit https://persuasion.org.uk/  for more info

P.s Could you do me a favour please?  If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at:

https://www.podchaser.com/podcasts/legacy-fundraising-chat-4298636

Think your charity is too small and under-resourced to develop a legacy strategy?  Then listen to how a Board of Trustees from a volunteer - led Charity started a legacy programme.  With some help and guidance from me.

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Do you need some support with your Legacy plans?  Here are some of the ways that I can help:

✍️ Write or review your current Legacy strategy

📢 Set up your first Telephone Legacy campaign and run it for you

📝 Legacy Events Planning

📞 Coaching sessions providing guidance for your Legacy activities

🚅 In-house Legacy Training across your Charity (including staff toolkits and E-learning module)

📈 Interim Legacy Marketing Support

📰 Create your Legacy Marketing Materials

🧓 Collect Legacy Case Studies and ideas on how to use them in your marketing

Anything not listed here, you need help with?  Tell me more at [email protected] I love hearing from my listeners

Connect with me https://www.linkedin.com/in/sanita-guddu-25b5791b1/

Sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/

Visit https://persuasion.org.uk/  for more info

P.s Could you do me a favour please?  If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at:

https://www.podchaser.com/podcasts/legacy-fundraising-chat-4298636

Did you know that when done well, events are one of the channels with the highest Legacy enquirer conversion rates? Unsure whether in-person or virtual is right for your Charity?  This episode helps you to decide.  Also a must listen if you have never organised a Legacy event.

Being so passionate about Legacy events I’ve written a whole FREE e-book on the subject. You can download it here here https://persuasion.org.uk/e-books/

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Do you need some support with your Legacy plans?  Here are some of the ways that I can help:

✍️ Write or review your current Legacy strategy

📢 Set up your first Telephone Legacy campaign and run it for you

📝 Legacy Events Planning

📞 Coaching sessions providing guidance for your Legacy activities

🚅 In-house Legacy Training across your Charity (including staff toolkits and E-learning module)

📈 Interim Legacy Marketing Support

📰 Create your Legacy Marketing Materials

🧓 Collect Legacy Case Studies and ideas on how to use them in your marketing

Anything not listed here, you need help with?  Tell me more at [email protected] I love hearing from my listeners

Connect with me https://www.linkedin.com/in/sanita-guddu-25b5791b1/

Sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/

Visit https://persuasion.org.uk/  for more info

P.s Could you do me a favour please?  If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at:

https://www.podchaser.com/podcasts/legacy-fundraising-chat-4298636

We all need a little help from our colleagues to achieve our Legacy marketing ambitions. Knowing who, how and when to approach is key to building and nurturing these in-house relationships that are often the key to talking to your best Legacy prospects.

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Do you need some support with your Legacy plans?  Here are some of the ways that I can help:

✍️ Write or review your current Legacy strategy

📢 Set up your first Telephone Legacy campaign and run it for you

📝 Legacy Events Planning

📞 Coaching sessions providing guidance for your Legacy activities

🚅 In-house Legacy Training across your Charity (including staff toolkits and E-learning module)

📈 Interim Legacy Marketing Support

📰 Create your Legacy Marketing Materials

🧓 Collect Legacy Case Studies and ideas on how to use them in your marketing

Anything not listed here, you need help with?  Tell me more at [email protected] I love hearing from my listeners

Connect with me https://www.linkedin.com/in/sanita-guddu-25b5791b1/

Sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/

Visit https://persuasion.org.uk/  for more info

P.s Could you do me a favour please?  If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at:

https://www.podchaser.com/podcasts/legacy-fundraising-chat-4298636

I worked with Barrie Hodge and his team to develop their first legacy strategy.  Listen to find out why they decided now was the time to have these conversations with their supporter base and how they discovered that their former beneficiaries could be your best legacy prospects.

To find out more about St Basils visit https://stbasils.org.uk/

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Do you need some support with your Legacy plans?  Here are some of the ways that I can help:

✍️ Write or review your current Legacy strategy

📢 Set up your first Telephone Legacy campaign and run it for you

📝 Legacy Events Planning

📞 Coaching sessions providing guidance for your Legacy activities

🚅 In-house Legacy Training across your Charity (including staff toolkits and E-learning module)

📈 Interim Legacy Marketing Support

📰 Create your Legacy Marketing Materials

🧓 Collect Legacy Case Studies and ideas on how to use them in your marketing

Anything not listed here, you need help with?  Tell me more at [email protected] I love hearing from my listeners

Connect with me https://www.linkedin.com/in/sanita-guddu-25b5791b1/

Sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/

Visit https://persuasion.org.uk/  for more info

P.s Could you do me a favour please?  If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at:

https://www.podchaser.com/podcasts/legacy-fundraising-chat-4298636

Grab a pen and paper or something you can type into whilst I talk you through the essential 5 stages that I go through when devising a legacy strategy.

To look at sector-wide Legacy Market updates and evidence to support your strategy, visit https://www.legacyforesight.co.uk/archive

Love what you've heard? Please subscribe and leave a review! And if you'd like to know more about me, you can visit my website, persuasion.org.uk.

And you can also sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/!

Getting overwhelmed with ideas of what legacy marketing materials to produce? and do any of them work anyway? In this episode I’m covering all the types of legacy fundraising materials that you could produce and help you decide if there is just one thing that you have budget for, what that one legacy marketing piece be.

Love what you've heard? Please subscribe and leave a review! And if you'd like to know more about me, you can visit my website, persuasion.org.uk.

And you can also sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/!

Unsure whether offering a Free Wills Service to your audiences is right for you?  And should you be offering an online service over a face to face solicitor offer? Listen to this episode to help you make that decision.

Some additional links

A short session on why you should write your Will through a solicitor https://vimeo.com/612776844

An interview with Gaynor Lanceley, a former legacy fundraiser and now a private client solicitor, talking about why solicitors like a Free Wills Service and much more! https://vimeo.com/655395250

Visit www.capacitymarketing.com for more info

Love what you've heard? Please subscribe and leave a review! And if you'd like to know more about me, you can visit my website, persuasion.org.uk.

And you can also sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/!

Knowing what might be holding your Charity Trustee Board back from giving legacy fundraising the attention that it deserves, will help you to get them on Board.

In this episode I cover everything that I have discovered from working with several Charity Boards.  Including what they need to know and hear to ensure they invest in a legacy programme for the future and sustainability of the Charity.

Love what you've heard? Please subscribe and leave a review! And if you'd like to know more about me, you can visit my website, persuasion.org.uk.

And you can also sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/!

Did you know that there are certain life stages when people write or update their Will?

Listen to find out what life changes motivate someone to update their Will and how this could influence your legacy marketing.

Not already following? I would love it if you could and share so together we can make Legacy fundraising easier for more charities.

Find out more about me at persuasion.org.uk.  

And you can also sign up for your monthly dose of tips and inspiration with my newsletter here https://persuasion.org.uk/contact-us/!