Part 2 and conclusion interview with key takeaways

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Have you overlooked an audience for legacy marketing?  We take a deep dive into exploring how an unlikely donor group may just be your best legacy prospect. 

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Finally, an episode dedicated to this simple but highly effective legacy marketing tool.

Delving into some common words and phrases that I recommend you drop from your marketing.

Personal account of the reason why I paid another visit to my solicitor. Could this also be in the minds of your legacy prospects?

Part 2 and conclusion interview with key nuggets of wisdom to help you increase your pledger numbers.

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P.s Could you do me a favour please?  If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

Is an offer of a Free Will writing service right for your supporters?  Listen to part 1 of this interview to find out how you can use this tool to increase your legacy pledgers.

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Part 2 and conclusion with my interview with Gaynor.  Key takeaways included in this one too.

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A much needed frank conversation on how we work with solicitors when marketing legacies to supporters

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If budgets are tight, you can absolutely develop this in-house.  In this one, I guide you through the key steps to create a brochure that will inspire your donors to give in this way.

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P.s Could you do me a favour please?  If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser