Online Advertising Mashup
This session will explore the biggest issues in online advertising today, including:
Interest-Based Advertising: the latest on Do Not Track, the implications of platform-based opt outs such as Apple’s IDFA and Android’s Advertising ID, and how recent technological changes affect how companies engage users and how publishers monetize advertising inventory.Recent changes to the legislative landscape affecting online advertising, including CalOPPA’s Do Not Track Transparency amendment.The new COPPA Rule’s impact on online advertising, including interest-based advertising and handling known child users.How the EU’s cookie directive and changes to the EU Data Protection Regulation are changing advertising practices domestically and abroad.How advancements in technology permit advertisers to reach consumers across devices and to offer meaningful notice and choice in a changing technological landscape.Meredith Halama, Senior Counsel, Perkins Coie LLP (Moderator); Ken Dreifach, Counsel, ZwillGen, PLLC; Joanne McNabb, Director of Privacy Education and Policy, Office of the California Attorney General; Laura Pirri, Legal Director, Products, Twitter; David Wainberg, Privacy and Policy Counsel, AppNexus