"Price is the most important thing. Certainty to close is the second most important thing — and it's second by only a hair's breadth." — Chris RosselliIn this episode of the Power Exit Podcast, John Marsh sits down with Chris Rosselli, partner at Eversheds Sutherland and M&A attorney with 25 years of experience representing buyers and sellers in corporate transactions across all industries.Chris breaks down exactly what business owners need to do — legally and operationally — to protect their leverage, reduce risk, and close on the right terms.In this episode, you'll learn:🔹 Get Organized Early — Why having clean, collected documents and data before the process starts is the single most important thing a seller can do to stay focused and keep the business performing during a sale🔹 Involve a Lawyer at the LOI Stage — Why waiting until after the LOI is signed is a costly mistake, and how having legal representation early gives sellers an advantage buyers often don't have🔹 Asset Sale vs. Stock Sale — How the deal structure chosen at the LOI stage can quietly cost sellers thousands in extra taxes — and what to do about it🔹 Know Your Legal Risks Before Buyers Do — Independent contractor misclassification, benefits compliance, and immigration paperwork are deal killers that come up in nearly every transaction🔹 Post-Closing Liability — What indemnification really means in plain English and how to cap your exposure at the LOI stage🔹 Founder Behavior That Closes Deals — Why non-emotional sellers have more effective processes, and how being overly aggressive can stall momentum and cost you the deal entirely🔹 Certainty to Close — Why a higher offer from a buyer who can't execute is worth less than a lower offer from one who can, and how to evaluate that before committing to exclusivity🔹 Multiple Buyers = Maximum Leverage — Why a competitive process is the single most powerful tool a seller has, and why keeping backup buyers warm even after exclusivity begins is smart strategyConnect With JohnLinkedIn -   / marshcreek  Connect With ChrisLinkedIn -   / chris-rosselli-55a7571  🔸 Get a Complimentary Business Valuation:https://www.mcreek.com/what-is-my-bus...📌 Subscribe To The PowerExit™ Insights Newsletter:https://www.mcreek.com/newsletter/🌐 More resources ➝ https://www.mcreek.com/About John Marsh:John Marsh is the Founder and Managing Partner of Marsh Creek Advisors, a boutique M&A advisory firm that helps business owners navigate the sale of their companies with confidence and clarity. Since founding the firm, John has closed hundreds of millions in transactions and earned national recognition as Top Global Producer by the International Business Brokers Association and part of the Firm of the Year by M&A Source — the highest honors in the industry.Before launching Marsh Creek, John served as CFO and later General Manager of a high-growth medical device company, where he led over $300 million in M&A activity, including a $161 million sale to private equity. Earlier in his career, he worked at Ernst & Young and Frazier & Deeter, where he focused on financial reporting and audit services for both Fortune 100 companies and privately held businesses. John holds a BA from the University of Georgia and an MBA from Kennesaw State University. He lives in Sandy Springs, Georgia, with his wife and two daughters.#mergersandacquisitions #exitplanning #powerexitpodcast #sellingabusiness #exitstrategy #businesssale #businessvaluation #entrepreneurship #duediligence #businessacquisition