Legal Talk Network

Where do most law firms go wrong with SEO?

One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.

In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO.

Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.

His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet’s top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.

As head of SurveyMonkey’s SEO team, Schwartz oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is ‘Product-Led SEO: The Why Behind Building Your Organic Growth Strategy‘.

Eli gives listeners actionable tips on:

[1:50] What most firms are doing wrong with their SEO

[3:50] Why certain firms shouldn’t be doing SEO

[6:45] Why SEO isn’t the right kind of approach to managing your marketing

[8:30] Which metrics you should be paying attention to

[12:35] Content creation tips as it relates to SEO

[18:40] Which firms should be doing SEO

[21:45] Where firms go wrong with ‘links’

[27:50] Eli’s book recommendation

Resources mentioned in this episode:

Million Dollar Consulting by Alan Weiss

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

As we head into the holiday season, consider what you want your celebrations to look like, rather than meeting everyone else’s expectations, says Laurie Besden, a lawyer who has been sober for almost two decades.

For any plaintiff who's been injured or any young attorney just starting out in the field of tort law, it can be daunting to calculate what monetary damages–and nonmonetary damages like pain and suffering–they should be asking for if they win a civil trial or are evaluating a settlement offer. Estimating what the future would have looked like if an accident had never occurred can seem more like a thought experiment than a scientific process.

But there is a science behind it, says Dr. Michael Shahnasarian, and he has written a book, The Valuation of Monetary Damages in Injury Cases: A Damages Expert's Perspective, to explain the methodology.

Shahnasarian has a PhD in psychology, and he's focused his practice on vocational rehabilitation and life care planning. As an expert witness, he's participated in at least 5,000 cases, he tells Lee Rawles in this episode of the Modern Law Library podcast. The Valuation of Monetary Damages in Injury Cases walks through the forensic process he and others use to estimate what someone's earning potential might have been without an accident, as well as the amount of money it may take to cover the person's living and healthcare expenses in the future.

In this episode, Shahnasarian offers advice to young lawyers interested in tort cases; gives his expert-witness opinion on how best to reach jurors with information without overwhelming them; and shares with listeners his core beliefs about the value and dignity of work.

Listeners of this podcast can get a 20% discount on The Valuation of Monetary Damages in Injury Cases: A Damages Expert's Perspective by entering the code VMDCDEP22 at checkout at the ABA store. The discount code is valid until 8/31/2023.

The metaverse is all the rage these days. Users can enter a virtual world where they can interact with people from all parts of the physical world, play games, engage in commerce and do a lot of other things. Some law firms have also seen the potential.

Author and lawyer Scott Turow’s latest legal thriller Suspect reintroduces readers to Clarice “Pinky” Granum, the granddaughter of attorney Sandy Stern—a character from the author's novels The Last Trial and his blockbuster debut Presumed Innocent.

The overall employment outcomes for 2007 and 2021 law school graduates were both 91.9%. And while that sounds like a good thing, it could be a warning.

In this special two-part episode of the Modern Law Library, the ABA Journal's Lee Rawles speaks with Lisa Napoli, author of Susan, Linda, Nina & Cokie: The Extraordinary Story of the Founding Mothers of NPR, and we hear from Nina Totenberg herself about her new book, Dinners With Ruth: A Memoir on the Power of Friendships. Totenberg appeared at an American Bar Foundation event to celebrate the launch of the Ruth Bader Ginsburg Endowed Fund for Research in Civil Rights & Gender Equality.

The history of National Public Radio, the outlet that made Nina Totenberg a household name, is shorter than many people imagine. Its first broadcast hit the airwaves in 1971. Napoli shares how NPR helped craft the careers of women like Susan Stamberg, Linda Linda Wertheimer, Cokie Roberts and Totenberg, but also how these women helped shape the network and national conversations. Totenberg changed the way the Supreme Court was reported on, says Napoli, and she discusses defining moments of Totenberg’s career.

The second half of the episode is made of highlights from Totenberg’s conversation with E. Thomas Sullivan, the president of the ABF, in front of a Washington, D.C., audience that included former Ginsburg clerks. Totenberg spoke about her book, her friendship with Ruth Bader Ginsburg, and what the justice really thought about the Notorious RBG meme. She reflects on Justice Ginsburg’s relationship with Sandra Day O’Connor; the current “grey” makeup of the U.S. Supreme Court; and why Ginsburg chose not to retire in 2013.

Programmed to communicate as if they were living, breathing people, AI chatbots function by asking you a series of questions and providing you with your available options. Lawyers, law firms and courts have even gotten into the act.

Justice William O. Douglas could be known for his fiery opinions, turbulent personal life and longtime presidential ambitions. But Judge M. Margaret McKeown is shining a light on his groundbreaking environmental advocacy in Citizen Justice: The Environmental Legacy of William O. Douglas—Public Advocate and Conservation Champion.

McKeown, who sits on the San Francisco-based 9th U.S. Circuit Court of Appeals, was on a hike when she came upon a cabin belonging to two friends of the justice, Olaus and Margaret Murie. Learning more about the Muries’ history as environmental advocates and preservationists brought her down the path that led to Citizen Justice, she tells the ABA Journal’s Lee Rawles in this episode of the Modern Law Library.

Seeing himself as entitled to advocate as a citizen for causes he believed in—despite his seat on the U.S. Supreme Court—Douglas did not hesitate to lobby federal agencies and the general public to protect wilderness areas from development. McKeown discusses how this could conflict with the code of ethics that she and other federal judges–but not U.S. Supreme Court justices–are bound by, and the implications for public trust.

Douglas’ childhood in Yakima, Washington, was marked by frailty and illness, but he became an avid outdoorsman and hiker in his adolescence and adulthood, keeping up a brisk clip and covering many miles per day. One of his favorite areas to hike in the Washington, D.C., area was along the disused Chesapeake & Ohio Canal. When the editorial board of the Washington Post advocated for the construction of a parkway on top of the old canal, Douglas wrote a letter strenuously objecting, and invited the editors to join him on a 187-mile hike of the length of the C&O Canal to see the wilderness he wanted to protect. It became the first of his “protest hikes,” and marked one of his favorite methods for convincing others of the importance of conservation: taking people on camping, fishing and hiking trips into wilderness areas.

A loyal New Dealer, one of the few areas of disagreement Douglas had with President Franklin D. Roosevelt was FDR’s bend towards conservation over preservation on public lands, McKeown says. She discusses the development of the conservation and environmental movements, in which Douglas was a powerful player. Douglas was the first justice to even use the word “environmental” in a Supreme Court opinion. She also delves into Douglas’ positions on Native American rights, which were supportive—unless they were pitted against the interests of fish.

Ellen Freeman immigrated from Odesa, Ukraine, to Pittsburgh almost 30 years ago. And although her family always planned to leave—she grew up learning various languages so that she could communicate wherever they settled—moving to the United States as a young single mother was one of the most difficult things that she has ever done.