Legal Talk Network

Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year.

I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends.

Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience in the social media space. She has been featured on Fox, Ticker News, Medium, Voyage Denver, and more sharing her strategies on how to gain a consistent strategy to gain new leads using social media. Katie specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm.

Katie gives listeners actionable tips on:

[1:00] How Katie begins to figure out the trends

[2:45] Why social media is important

[4:00] Why trends even matter

[5:30] Creating micro communities

[15:10] How audio experiences like Clubhouse changed with the Pandemic and what we learned about watching trends

[22:50] Social audio vs. Social media

[26:20] Katie’s book recommendation

Where do initial consultation calls go wrong? Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of?

Liz Wendling joins me to talk about where most consultations go wrong, and how to fix it.

Liz is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys nationwide seek Liz out when they want to discover how to maximize their business development skills and win more business.

Liz understands the challenges that attorneys are facing when selling their legal services in today’s competitive and post-Covid-19 environment. Using a straightforward and practical approach, Liz teaches attorneys the business development skills they don’t teach in law school.

Liz gives listeners actionable tips on:

[2:10] How to know where consultation calls are going wrong

[7:00] Tips for positioning yourself on consultation calls and navigating client questions

[12:10] How long a consultation call should take

[17:45] Why you need to be selling

[20:20] Recommendations Liz makes when doing an audit

[24:10] How to highlight your expertise in your bio without being wordy

[33:50] Liz’s book recommendation

How do you leverage the power of LinkedIn as a lawyer?

LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great features that my guest Allison Nunes goes into in our conversation.

Allison is the Director of Global Events for LinkedIn’s sales org and has been with the company since 2013. In addition to her day job at LinkedIn, she is a workshop ambassador for LinkedIn’s “Rock Your Profile” program which helps members create a profile that showcases their skills, experience and accomplishments. She is a champion for helping people leverage LinkedIn, their networks and share their voice.

Allison has 20+ years of experience in the travel, meetings, event marketing and hospitality industry. She is a frequent global traveler, a fitness enthusiast and a financial wellness advocate.

Allison gives listeners actionable tips on:

[1:35] The first steps in leveraging LinkedIn

[5:45] How to optimize your LinkedIn profile

[14:00] LinkedIn features, including the ‘Record Your Name’ feature

[17:30] Tips to becoming a thought leader on LinkedIn

[19:00] The difference between LinkedIn posts and articles

[23:00] Understanding LinkedIn’s ‘Creator Mode’

[24:20] LinkedIn’s podcast network

[32:00] How to use hashtags on LinkedIn

[35:30] Allison’s book recommendation

Are you building an empire or a kingdom?

My guest, Travis Fox, shares this insightful analogy with us when it comes to building a firm that brings you fulfillment every single day.

It comes down to how you show up as the leader of the firm, and also how you stay in your integrity when things get challenging.

Dr. Travis W. Fox is an Actor, Producer, Director, Author & Keynote Speaker. He is a Hollywood veteran who has appeared on a variety of programs, including ABC’s “One Life to Live,” Talk Soup, The Nashville Network, Resorts Networks, and The Golf Channel.

Dr. Fox holds doctorates in both psychology and clinical hypnotherapy and is a highly regarded public speaker. To date, Dr. Fox has made over seven thousand public appearances and lectured over one million people. He is also a renowned psychological sports coach.

Travis gives listeners actionable tips on:

[6:50] The difference between empires and kingdoms

[11:50] The importance of having a sales pitch

[13:00] The ‘Throne’ of your business metaphor

[15:20] How to create effective change

[36:10] Travis’ book recommendation

After several collaborations with bestselling author James Patterson, Judge David Ellis of Illinois decided to go it alone for his latest book, Look Closer. In this episode, the ABA Journal's Matt Reynolds talks to Ellis about his Patterson partnership, his own crime fiction and how he balances his judicial work with his writing.

Aliza Shatzman didn’t realize that federal judicial employees are not protected by Title VII of the Civil Rights Act. That is until the judge she worked for in 2020 ended her clerkship early—for reasons that she thinks were due to gender discrimination.

Immigration is an area of law that lends itself well to technological innovations. It is in that intersection in which immigration lawyer Greg Siskind does his work.

How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary.

In Nobody is Protected: How the Border Patrol Became the Most Dangerous Police Force in the United States, geographer Reece Jones argues that Supreme Court precedent, a growing workforce and mission creep have made the U.S. Border Patrol a national police force that operates without appropriate accountability.

In this episode of the Modern Law Library, Jones and the ABA Journal's Lee Rawles discuss the creation of the U.S. Border Patrol in 1924 in the wake of racist immigration laws. Jones shares how a "Wild West" mentality thrived within the service in its early years; how language restricting the Border Patrol's actions to within a "reasonable" distance resulted in a 100-mile border zone; and how two California public defenders in the 1970s brought four critical cases before the U.S. Supreme Court that dealt a heavy blow to Fourth Amendment rights in the border zone.

Jones describes how the original mission of the Border Patrol to curtail illegal immigration expanded to include drug searches and anti-terrorism missions. That mission creep resulted in Border Patrol agents snatching protestors off the streets of Portland, Oregon, during protests after the murder of George Floyd in the summer of 2020.

They also discuss how Border Patrol checkpoints could potentially be used in states that criminalize abortions to control and monitor the travel of pregnant people within the 100-mile border zone.

Even during times less tumultuous than the one we are in now, lawyers as a profession report high levels of stress. Finding the way to keep motivated and healthy on an individual level while fighting systemic problems is no easy task. It was this challenge that lawyers Nora Bergman and Chelsy Castro set out to address in their new book, 50 Lessons for Happy Lawyers.

In this episode of the Modern Law Library, Bergman and Castro share experiences from their respective backgrounds in coaching and psychotherapy, and some of their work creating wellness programming tailored for the legal profession. They intend their book to be a jumping off point for attorneys looking to increase resilience and happiness in their personal and professional lives. Rather than ticking off 50 boxes, the authors encourage readers to look at 50 Lessons for Happy Lawyers to find the lessons that speak to them. (For host Lee Rawles, one of those was the suggestion to make a "to don't" list to remove unnecessary tasks from her plate.)

Tune in to hear Bergman and Castro discuss the research that went into 50 Lessons for Happy Lawyers, the other books in the 50 Lessons for Lawyers series, and their advice for lawyers who are finding it difficult to cope with the stress of their professional and personal lives.