As a lawyer, you may think you are a good listener. But could you listen more effectively, and in turn, be heard more clearly? With tips from the Heels in the Courtroom trial attorneys and insights from Kate Murphy’s book, You’re Not Listening: What You’re Missing and Why It Matters, you can improve your listening skills. Better communication will advance your practice, enhance your relationships and make your next obligatory cocktail party a little less painful.

Can you attract an ideal client with your brand personality?

Most lawyers don’t get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today’s digital economy, you have to have a presence online.

When it comes to brand personality, it’s so much deeper than the colors you pick or the fonts you use. It’s the psychology behind it, and how it creates deep and lasting connections with your potential clients.

Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.

Kaye gives listeners actionable tips on:

Why thinking about your brand personality is necessary

Decoding brand archetypes

The impact emotional connection has on your brand

Why branding is deeper than colors and fonts

There are so many podcast episodes out there that talk about how to launch a podcast, but what happens after you launch? How do you make real money off of having a podcast? Is it even possible?

In this episode, we’re focusing on how to monetize a podcast with Simona Costantini, our podcast producer.

Simona gives listeners actionable tips on:

Why podcasting is part of your marketing strategy

Some of the costs you need to know before getting started

7 ways to monetize your podcast

Ad rates based on ad placement

How to use more than one monetization method in your strategy

Resources mentioned in this episode:

Guide: Launch Your Podcast in 8 Weeks

Guide: Podcast Recording Equipment

Happiness Happens Podcast

FREE MASTERCLASS: Three Simple Steps to Launch Your Podcast in 8 Weeks

Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown

For young litigators who want to be considered “a lawyer’s lawyer,” careers spent mostly working from home may not get you to where you want to be, according to Robert Giuffra and Evan Chesler, two Wall Street partners who have been trying cases for more than 30 years.

Special thanks to our sponsor, LawPay.

Information and disinformation campaigns are centuries old, but our social media era has given new and rapid thrust to the sharing of ideas, both for good and ill intent. Meg Steenburgh and Peter W. Singer discuss his book, LikeWar: The Weaponization of Social Media, which analyzes the poisonous effects of disinformation on politics, war, and social issues worldwide. They look at the role of governments, laws, and individuals; and our collective responsibility to support digital literacy and engage in positive digital citizenship. 

Peter Warren Singer is strategist at New America, a Professor of Practice at Arizona State University, and founder and managing partner at Useful Fiction LLC.

Thank you to our sponsor NBI.

As a young personal injury litigator in Georgia, Gino Brogdon Jr. says he was accustomed to using different technology tools to manage his practice. But when Brogdon began working as a mediator, he realized that there were limited tech options to assist him in the alternative dispute resolution realm.

Special thanks to our sponsors, Alert Communications and Smokeball.

The Innovation for Justice lab launched at the University of Arizona’s James E. Rogers College of Law in 2018 with the goal of designing, building and testing new solutions to addressing the justice gap impacting millions of Americans.

Special thanks to our sponsors, Alert Communications and Smokeball.

Evisort co-founder Jake Sussman says when the company began developing its contract management and analysis platform, its goal was to use artificial intelligence as a last resort. But it soon became clear that AI was the only way to solve the contract challenges that Evisort wanted to help users tackle.

Special thanks to our sponsors, Alert Communications and Smokeball.

Retired judge and bestselling novelist Martin Clark had to deal with his fair share of rejection before he finally broke in more than two decades ago with his debut novel, The Many Aspects of Mobile Home Living. After several false starts, that book got Clark’s career up and running. In this episode, the ABA Journal's Matt Reynolds finds out what made the difference for Clark, and gets tips for other lawyers itching to write their first book.

Special thanks to our sponsor, Posh Virtual Receptionists.

What are non-fungible tokens, and why should you care? Dennis & Tom break down the definition of these unique digital objects (art, video, and much more) and outline the issues surrounding their current hype and value in the real world. NFTs have the potential to engage a surprising variety of legal angles, so lawyers in any area of the law need an understanding of this new trend in virtual property.

Later on, the guys chat about the established tradition of tech announcements and whether they are still necessary or useful for consumers.

Special thanks to our sponsors, Posh Virtual Receptionists, Clio, and Colonial Surety Company.