Start Up and Running

Legal Tips 003 - Don't copy other people's stuff


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It can be tempting to take a shortcut in business and copy what someone else is doing. But copying isn’t just lazy—it’s legally risky, and it can cost you big time.

In this week’s Legal Tip, I break down why you should avoid copying and what the law really says.

  • Why the “10% Rule” is a myth

  • The substantial part test in copyright law

  • Other legal risks beyond copyright:

    • Misleading or deceptive conduct

    • Passing off

    • Design infringement

    • Trade mark infringement

  • The real risks of copying, including:

    • Injunctions that can stop you selling immediately

    • Damages or account of profits (going back up to six years)

  • Why originality and creativity are the real keys to lasting success

Do your own thing. Be original. Put your creativity, energy, and love into your products. That’s how you build a business that’s both legally safe and uniquely yours.

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Start Up and RunningBy Ange McDonald and Peta Brisbane