Legendary Chiropractor Podcast

Hosts Dr. John Reuter and co-host Dr. Kendall Price share a practical four-part plan for chiropractic practices preparing for year-end and Q1 2027: care for the team, strengthen the business, plan taxes with a CPA, and review marketing. They also show how seasonal patient events and community giving can make the practice experience more memorable.

Keywords

chiropractic practice management, year-end planning, practice marketing, tax planning, team appreciation, patient engagement, practice growth

Key topics

Dr. Kendall Price lays out four planning categories: self, practice and team; business; taxes; and marketing.

Plan team appreciation early, from gifts and bonuses to holiday dinners or gatherings that suit the team's style.

Avoid coasting or postponing business decisions until January; use the remaining year to set goals and implement plans.

Review leads, patient arrivals and care-plan starts, then use KPIs and year-to-date results to guide marketing decisions.

Price compares marketing to investing: consistency and long-term averages matter more than reacting to short-term fluctuations.

Discuss tax planning with a qualified CPA before year-end; Price mentions Section 179 and prepaying services as topics to review with a tax professional.

Consider practical practice improvements, such as equipment or refreshing the office environment, when they fit the plan.

Create memorable patient experiences through seasonal events, including pumpkin-pie giveaways, ugly-sweater contests and a community giving tree.

Reuter describes how his team supported him through burnout and emphasizes recognizing the people who help sustain the practice.

Takeaways

I'm gonna put this into four categories.

The best time to do it was a year ago. The next best time is right now.

You have to move with speed and intentionality.

If you don't have the data, you're just reacting based on emotion, based on gut feeling, and based on vibes.

You need to base decisions on numbers, on metrics.

What we care about is the averages.

Have fun with your patients.

Make sure you're having fun in your practice.

Key frameworks

Four year-end planning categories: self/practice/team, business, taxes and marketing

Attraction, retention and conversion of patients

Marketing performance tracked through leads, office visits and care starts

Sound bites

"The next best time is right now."

"Have fun with your patients."

"give back to your community"

Chapters

00:00 Why November is the time to prepare for 2027

02:05 Four categories for year-end practice planning

03:07 Set goals now instead of coasting into January

04:33 Tax planning and year-end purchases to discuss with a CPA

06:07 Why successful practices make decisions quickly

09:06 Use KPIs, not vibes, to choose your next moves

11:03 Measure marketing and give it time to work

12:01 Review taxes, business investments and the office environment

14:23 Recognize your team and make the holidays enjoyable

15:58 Use patient events and giving to build community

This episode emphasizes the importance of supporting and investing in your state chiropractic association. Dr. John and Dr. Kendall discuss how these organizations protect your rights, foster community, and drive professional growth, especially for subluxation-based chiropractors.

Keywords

chiropractic, state associations, professional growth, community, advocacy, subluxation, chiropractic politics, Illinois, COVID-19, lobbying

Key topics

The role of state associations in legislative advocacy

The importance of community and camaraderie among chiropractors

How associations help during crises like COVID-19

Differences between large and small state associations

The impact of funding and resources on association quality

Encouraging chiropractors to get involved and give back

The significance of subluxation-based organizations

Strategies for strengthening local chiropractic communities

Takeaways

Supporting your state association helps protect your practice rights.

Community and camaraderie are vital for chiropractor well-being.

Involvement in associations can influence legislation and policy.

Small, subluxation-based associations are powerful and resourceful.

Active participation ensures the organization serves its members effectively.

Sound bites

"We protect your billing and your rights"

"You're not alone in what you're going through"

"Support your state association to protect your practice"

Chapters

00:00 Introduction and episode overview

02:04 Legislative protection and advocacy during COVID-19

04:55 Voluntary nature and skin in the game in associations

07:20 The quality of conferences and education in associations

08:19 Finding and supporting subluxation-based organizations

09:40 The role of leaders and big names in chiropractic

11:56 Growth and self-improvement within associations

12:54 Getting involved to improve your community

15:47 The impact of lobbying and funding during COVID-19

16:51 Call to action: support your local association

This episode explores the importance of service over revenue in chiropractic practice, emphasizing how reconnecting with the core purpose can lead to greater success and fulfillment.

Keywords

Chiropractic, Service, Revenue, Practice Management, Patient Care, Burnout, Leadership, Mindset, Business Success

Key topics

The importance of service over revenue in practice

How burnout affects chiropractors and solutions

Recalibrating practice focus towards patient care

Using team culture and communication to reinforce service

The role of leadership and mindset in practice success

Takeaways

Focusing on service helps prevent burnout and increases fulfillment.

Recalibrating your practice around patient care can improve outcomes.

Celebrating wins and sharing success stories boosts team morale.

Aligning your practice with core values attracts more patients.

Taking time for introspection can realign your purpose and passion.

Sound bites

"Money is not evil, the love of money is."

"The more disciples you create, the more your practice grows."

"Caring for your team and patients is acts of service."

Chapters

00:00 Introduction: The importance of service in practice

00:24 Balancing service and revenue in entrepreneurship

01:20 Reigniting the fire for patient care

02:00 Making decisions based on values and service

03:45 The impact of focus on patient care and practice success

06:10 The role of systems and over-delivering in service

07:25 Burnout signs and the importance of service-centered practice

10:20 Creating a culture of service and celebration

15:01 Using internal communication to reinforce wins

21:25 Signs of burnout and how to recover

23:25 The power of service in transforming practice and life

Summary

In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of coachability, adaptability, and effective implementation in building a successful chiropractic practice. They discuss how embracing change and learning from experience can lead to sustained growth and success.

Keywords

coaching, adaptability, practice growth, implementation, chiropractic success, business systems, self-reflection, digital marketing, leadership, continuous improvement

Key topics

The importance of coachability and listening to advice

Adapting to changing industry landscapes and technology

The difference between practice and business systems

The significance of self-reflection and continuous learning

Strategies for effective implementation and follow-through

The analogy of the practice as a duck with paddling feet

Overcoming analysis paralysis and taking action

The importance of foundational systems before scaling

Building trust and rapport with patients and staff

The mindset shift needed for long-term success

Takeaways

Coachability is the key to adapting and thriving in a changing industry.

Successful practices focus on implementing systems, not just ideas.

Self-reflection helps identify disjointed areas in practice and business.

Building a solid foundation is essential before scaling.

Embrace change and take calculated risks to grow.

Sound bites

"If you're not willing to be coached, you won't succeed"

"Chaos can be tamed with filters and discipline"

"Your practice is the duck, the business is the feet"

Chapters

00:00 Introduction and episode overview

00:28 Defining coachability and its importance

01:07 The success difference between coachable and non-coachable practices

02:07 Adapting to industry changes and avoiding complacency

03:12 The chaos of entrepreneurship and the need for filters

04:34 Processing information and overcoming analysis paralysis

05:33 Building Rome one step at a time

06:30 Implementation challenges for veteran doctors

08:00 Taking leaps of faith in new initiatives

09:13 The importance of systems and execution

10:37 The practice as a duck and the business as paddling feet

12:20 Stabilizing the foundation before scaling

14:43 The role of filtering and tweaking systems

15:40 Self-reflection and continuous learning

16:36 Creating margin in life, practice, and business

17:42 Distinguishing practice from business

18:39 Investing time in all aspects of practice and business

19:15 The value of self-evaluation and learning from success

20:15 Encouragement to implement and engage

21:13 Closing remarks and call to action

In this episode, Dr. John Reuter and Dr. Kendall Price discuss strategies for chiropractors to effectively plan for the fourth quarter and set up for success in the new year. They emphasize the importance of mindset, team management, financial review, and long-term goal setting.

Keywords

chiropractic practice, business planning, team management, financial strategy, goal setting, burnout, marketing, practice growth

Key topics

Quarter 4 planning and strategy

Team ownership and responsibility

Financial review and budget optimization

Long-term goal setting and vision

Burnout prevention and motivation

Marketing review and ROI analysis

Importance of team culture and accountability

Adjusting goals based on realistic expectations

The power of small tweaks for big results

Maintaining passion and purpose in practice

Sound bites

"Small tweaks can have the biggest impact"

"Not having crucial team conversations costs money"

"Practice growth is a long-term process"

Chapters

00:00 Introduction and episode overview

02:28 Aligning your vision with your daily actions

03:26 Financial review and cutting wasteful expenses

04:34 Setting long-term goals and making small adjustments

05:02 The impact of team ownership and responsibility

06:58 The value of having honest conversations with your team

07:56 Identifying and developing A, B, and C players

09:20 The cost of not having crucial team conversations

10:39 Revising goals to match reality and capacity

11:09 Focusing on service and purpose over ego

12:52 Celebrating long-term patient relationships

14:19 Staying present and appreciating current patients

16:12 Reigniting passion and purpose in your practice

18:44 Reflecting on success and building for the future

19:52 Understanding the long-term nature of practice growth

21:06 Analyzing past marketing efforts for future success

22:28 Budgeting and ROI analysis for marketing strategies

23:23 Thinking long-term and building for the future

24:50 The importance of vision and purpose in entrepreneurship

25:07 Closing thoughts and encouragement for practice owners

In this episode, Dr. John Reuter and Dr. Kendall Price discuss how to build a practice that can run independently of the owner. They share practical strategies for systematizing operations, creating SOPs, and developing leadership within your team to achieve greater practice freedom.

Keywords

chiropractic practice, systems, SOPs, team leadership, practice management, automation, training, delegation, KPIs, practice growth

Key topics

Importance of systems and SOPs in practice management

Step-by-step process for creating effective SOPs

Using AI tools to automate and document tasks

Training team members for independence and accountability

Tracking KPIs to optimize practice performance

Building a leadership culture within the team

The importance of documentation for onboarding and training

Testing your practice's independence by leaving for 30 days

Chapters

00:00 Introduction and topic overview

00:30 The importance of dialed-in systems for practice growth

01:25 Scaling with an associate and systematizing operations

02:11 Key steps to successfully onboarding a new team member

04:23 Creating SOPs through team member role documentation

05:51 Using AI to automate and streamline tasks

07:36 Training manuals and granular documentation for onboarding

08:34 Handling practice challenges through documentation and systems

11:21 Rapid onboarding of new associates with systems in place

12:53 Tracking KPIs and building a management culture

17:45 The ultimate test: leaving your practice for 30 days

22:28 Practice as an asset and the importance of systems

25:07 Personal experiences with practice transition and independence

26:34 Creating leaders through ownership and accountability

27:16 Closing remarks and resources for chiropractors

In this episode, Dr. John Reuter and Dr. Kendall Price explore the complexities of growth in chiropractic practices, emphasizing the importance of aligning growth with personal and business vision, and the pitfalls of scaling too quickly.

Keywords

chiropractic practice, business growth, scaling, practice management, entrepreneurship, revenue, profit, multiple clinics, leadership, work-life balance

Key topics

The impact of growth on personal life and practice quality

How to evaluate if growth is the right next step

The importance of understanding profit margins and cash flow

Challenges of scaling multiple clinics successfully

Leadership and systems needed for multi-location practices

The role of vision in guiding growth decisions

Work-life balance considerations for practice owners

The significance of hiring the right team and systems

Takeaways

Growth can negatively impact life if not aligned with personal vision

Understanding profit margins and cash flow is crucial before scaling

Most successful multi-location practices are run by CEOs, not clinicians

Scaling should be done with strong systems and leadership in place

Regularly revisiting your vision helps stay on track

Family time and personal life should guide growth decisions

Hiring the right people and systems is key to successful expansion

Growth should be intentional, not just for revenue increase

Sound bites

"Growth can shoot you in the foot because we get hungry"

"Understanding profit margins and cash flow is crucial"

"You only scale as far as your best team member"

Chapters

00:00 Introduction to growth challenges in chiropractic practices

02:20 The importance of aligning growth with personal vision

03:44 Understanding profit margins and cash flow

04:38 The pitfalls of expanding multiple clinics

07:04 Skills required for practice growth and scaling

08:33 The role of leadership and systems in multi-location success

10:33 Balancing growth with family and personal life

13:27 The importance of vision and recalibration

15:03 Final thoughts on intentional growth and staying present

In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of viewing revenue as a vanity metric and focus on profitability and systematizing financial management in chiropractic practices. They share practical strategies for managing overhead, marketing investments, and tracking financial data to maximize practice success.

Keywords

chiropractic practice, revenue, profit margins, overhead management, marketing ROI, financial systems, practice growth, profitability, practice management, business systems

Key topics

Revenue as a vanity metric

Profit margins and overhead management

Macroeconomic impacts on practice growth

Strategies for reducing overhead costs

Using data and AI tools for financial analysis

Balancing growth expenses with operational efficiency

Marketing as an investment, not an expense

Systematic financial review routines

Takeaways

Revenue should not be the sole success metric in a practice.

Understanding and managing overhead is crucial for profitability.

Use data analysis tools to identify and cut unnecessary expenses.

Marketing should be viewed as an investment that drives growth.

Regular financial review routines help maintain control over expenses.

Practice owners should differentiate between growth and operational expenses.

Making strategic decisions about office space and investments impacts long-term profitability.

Creating a system for tracking financial metrics leads to better decision-making.

Chapters

00:00 Introduction to revenue as a vanity metric

00:29 Why focusing only on revenue can lead to burnout

01:28 The impact of macroeconomics on practice growth

02:50 Adjusting practice growth strategies in changing markets

04:07 Overhead management and the challenge of scaling

05:34 Clawing back expenses and managing marketing spend

06:43 Differentiating growth expenses from operational costs

08:15 Making strategic office space and investment decisions

10:13 Creating a system for financial tracking and analysis

15:03 Using AI and data tools to optimize expenses

20:01 The importance of routine financial review

21:10 Practical tips for expense reduction and efficiency

Summary

In this episode, Dr. Kendall Price and Dr. Mark Mao discuss the importance of maintaining a lean practice, the role of personal touch in chiropractic care, and how virtual assistants can revolutionize practice management. They explore the benefits of hiring overseas virtual staff, the importance of systems in hiring, and how to leverage technology while preserving the human element.

Keywords

chiropractic practice, virtual assistants, hiring, practice management, systems, personal touch, overseas staff, team building, AI, compliance

Key topics

The importance of a lean practice and avoiding bloat

The impact of COVID-19 on practice growth and culture

The limitations and potential of AI in healthcare

How virtual assistants can save costs and improve efficiency

The process of hiring and assessing virtual staff

Compliance and regulation considerations for overseas staff

Building a strong team culture with virtual support

The financial benefits of virtual staff compared to local hires

Takeaways

Maintaining a lean practice is crucial for efficiency and quality of life.

Personal touch remains vital in chiropractic care despite technological advances.

AI is not yet capable of replacing the human element in healthcare.

Virtual assistants, especially overseas, can significantly reduce costs and increase productivity.

A systematic hiring process, including assessments, improves the quality of virtual staff.

Compliance and proper onboarding are essential when hiring overseas virtual staff.

Building a positive team culture with virtual support enhances retention and service quality.

Practices can save thousands of dollars annually by using virtual staff instead of local employees.

Sound bites

"Chiropractic is always going to be personal touch."

"AI can't replace the innate intelligence inside of us."

"Hiring the right virtual staff saves time, money, and stress."

Chapters

00:00 Introduction and guest overview

00:33 Dr. Mao's background and practice overview

02:45 The importance of a lean practice

04:22 The role of personal touch in chiropractic care

05:08 AI in healthcare and its limitations

07:29 Introduction to virtual assistants and their benefits

08:04 The genesis of Cairo Matchmakers

09:24 How virtual assistants are selected and assessed

10:48 The cost-effectiveness of virtual staff

12:11 Building a positive team culture with virtual staff

13:18 The importance of proper hiring systems

16:07 Testing and assessing virtual staff

18:00 Local vs overseas virtual staff

21:01 Compliance and regulation considerations

23:54 The value of virtual staff in practice management

27:16 Final thoughts and contact information

In this episode, Dr. John Reuter and Dr. Kendall Price explore the differences between lifestyle and growth chiropractic practices. They discuss how to define your practice goals, the challenges of each approach, and how personal life stages influence practice decisions.

Keywords

chiropractic practice, lifestyle vs growth, practice management, business strategies, work-life balance, chiropractic success, practice growth, practice lifestyle, entrepreneurship, chiropractic tips

Key topics

Differences between lifestyle and growth practices

How personal life stages influence practice choices

Strategies for building a profitable practice

The importance of defining practice goals

Challenges of scaling a chiropractic business

Work-life balance in chiropractic

The role of systems and leadership in growth

Financial considerations and profit margins

Practice planning for long-term success

Sound bites

"Your life stage should influence your practice goals."

"Revenue is often sixth or seventh on your list."

"Ask yourself if the juice is worth the squeeze."

Chapters

00:00 Introduction to Practice Types and Goals

01:19 Personal Stories and Practice Aspirations

02:28 Defining Lifestyle Practice Characteristics

03:49 Growth Practice Dynamics and Volume

05:10 Life Stages and Practice Goals

07:29 Aligning Practice with Personal Values

09:16 Vision Casting and Future Planning

11:13 Priorities Beyond Revenue

13:23 Challenges of Scaling Practices

15:29 Importance of Clarity and Planning

17:55 Investing in Systems and Leadership

19:58 Advice for New Chiropractors

21:25 Practice Growth and Personal Fulfillment

23:56 Planning for Retirement and Practice Transition

24:33 Closing Remarks and Final Tips