Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, sits down with lifelong friend John Bacich and San Pedro Fish Market founder Tommy Amalfitano to trace a story that began in 1956.

From immigrant grandparents and kindergarten friendships to a $500 deal at Norm’s Landing that sparked a legacy, John and Tommy revisit the characters, hard lessons, and lucky breaks that shaped the Market. You will hear about building decks plank by plank, learning to make cioppino from Mackie, the permit showdown that turned on a small act of kindness, and the work ethic that carried from cold fish counters to corporate boardrooms.

They also look at today’s realities. QR codes and 1,600 seats may speed service, but the goal is still the same. Stay close to guests, keep the culture, and make every visit feel personal. It is a conversation about friendship, family, and the kind of leadership that lasts.

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