Legends of Scale

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0:00 Meet Blake Kim
0:44 "A Traditional Agency Is a Ponzi Scheme"
1:04 Why the Agency Model Is Broken
6:13 What Members Get Instead of a Salary
9:13 Why Myosin Pays Everyone in Stablecoins
10:57 The Reputation Score System (Peer Reviews + Bayesian Average)
16:09 How Compensation Actually Works Across 100 Freelancers
18:54 Overseas Talent, Geographic Pay, and the New Reality
22:14 "If You're Not Using AI, You Will Get Left Behind"
22:43 Why AI Won't Replace Creative Directors
25:12 "Traditional Agency on the Front End, Network on the Back End"
29:32 Vibe-Coding Their Own Internal OS (Synapse on Replit)
32:40 Freelancers Take 60–70% of Gross Revenue
33:48 "What Used to Cost $200k Now Costs $200 in AI Credits"
34:33 Network Effects, Flywheels, and the IPO Plan
36:23 Find Blake + Myosin.xyz

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00:00 Intro
00:29 What She Walked Into
02:32 Why Clients Were Shaky
05:13 Fixing At-Risk Clients
07:08 Rating Every Client 1–5
09:20 Using SWOT Analysis
12:54 SWOT Explained Simply
16:33 Strategy vs. Tactics
19:54 Strategy vs. Plan
25:01 Failing Fast
26:13 Fail Fast at Converge
31:01 Are We Organized Right?
35:08 Positioning at 60 People
38:28 What Is Positioning?
43:25 The Positioning Formula
46:23 Positioning for Campaigns
49:23 Advice to Yourself on Day One
53:00 Where to Find Shoshana

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00:00 Intro — Meet Patrick Gilbert
01:17 How Patrick Went From AI Hater to AI Superfan
04:41 Doubling Every Year — Then Hitting the Wall
08:06 What Structure Did He Cut (and Why)?
10:06 Build First or Get Revenue First? AI Changes the Game
13:38 Why They Were Anti-Tech (But Pro-AI)
15:38 What Does 'Structure' Even Mean?
17:37 SOPs vs. Culture — The Big Trade-Off
20:55 Builder Mentality — The New Culture at AdVenture
22:43 Idiotic Optimism — AdVenture's Secret Weapon
24:52 The Hackathon Mistake — A Lesson in Culture Building
27:52 Why 'Idiotic Optimism' Beats 'Smart Optimism'
33:42 "Pessimists Are Often Right, But Optimists Are Often Rich"
41:30 It's Not Risk — It's Side Projects That Change Everything
46:33 Patrick's New Book — "Never Always Never Never"
55:26 Red Ocean vs. Blue Ocean — Why Marketing Agencies Are Shrinking
1:06:03 Nobody Actually Has a Strategy
1:17:52 Business Strategy vs. Marketing Strategy
1:25:12 YouTube Ads Are TV Ads (and Nobody Knows It)
1:28:12 How AI Actually Helps (It's Not Just Productivity)
1:35:19 Non-Technical Founders Using Claude Code
1:41:06 Where to Find Patrick + His AI-Powered Book

00:00 Meet Adrian Fagerlund
00:15 Launching a marketplace during COVID
00:57 The chicken-or-egg problem, getting the first brands and publishers
2:31 "We had to hire 15 people at once"
4:51 How he decided which roles to hire for
6:49 Going 100mph but slowing down for hiring
8:35 "The structure hasn't really changed," what he got right early
9:09 Why he doesn't use recruiters or AI to hire
12:16 The 4-step hiring process: vibe check, sample, puzzle piece fit
14:55 "Blinded by glossy packaging," the hire that burned him
15:37 The cultural difference that changes interviews in America
19:53 How to vibe check when you can't describe your culture
22:52 "Lifers," the employees who followed him across companies
24:37 "You can't teach hunger," the ESOP and commission structure
26:33 How to tell if someone is moldable and hungry in an interview
28:06 The type of questions that reveal real candidates
29:23 Can you spot moldability before the 30/60/90?
30:59 Day-in-the-life testing and giving feedback live
32:20 The onboarding process that keeps people around
35:23 Training library: what's async vs. live
37:59 How to decide what to train at $1M to $5M
39:00 Training by need: new products, new skills, new focus
40:48 How to make sure 100+ people actually adopt a new skill
44:57 How to know if people understand AND do what you trained
47:43 AI Visibility: helping brands rank inside ChatGPT
50:02 What is reverse pitching?
50:29 Use case: how an ecomm brand uses Linkby
54:48 The publisher side: how writers make money with Linkby
58:10 Where to find Adrian + Linkby

Today we chat with Samuel Schmitt. Founder of Thruuu — an SEO tool used by 70,000 people.
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00:00 Meet Samuel Schmitt
00:18 Building an SEO tool with zero SEO knowledge
00:59 Why he kept the tool completely free for 2 years
05:07 Losing 3 years of growth by not charging early enough
06:40 The 10 mistakes you shouldn't make when building a SaaS
07:18 Building a SaaS as a side project while working full-time
08:59 Why too much cash in the bank account is a problem
10:49 Learning to delegate when you've never hired before
13:09 Paying 10 copywriters to write the same article as a test
15:30 Running a 70,000-user tool with 4-5 part-time freelancers
16:25 Why he refuses to hire full-time in France
19:08 How he structures steady part-time workloads every month
22:13 The fear of giving your code to a stranger on Upwork
24:20 Why SaaS isn't dead but having just one product is risky
29:03 A private bank client built a $50K tool alone with Claude Code
32:45 Building a portfolio of SaaS products in the next 12 months
35:09 Where to find Sam

Today we chat with Gilad Bechar Founder of Moburst.
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0:00 Meet Gilad Bechar
0:11 All-In on AI (But Hiring More, Not Less)
0:48 "We Thought We'd Downsize"
3:32 The Roles Nobody Expected to Create
6:48 Why Every AI Tool Needs a Product Manager
8:17 The LinkedIn Content Machine (Full Breakdown)
12:24 Tinder for Content — Swipe to Schedule
14:39 The Chef Analogy — Tasting AI Output
16:00 Writers Became Editors-in-Chief
19:00 Every Role Got Promoted
21:12 One AI Engineer Can Transform a Full Agency
25:56 "50% of Our Hires Need to Be AI Native"
28:18 The Token Bill That Doesn't Scale
32:45 How to Test for AI Skills in Hiring
36:24 Five Acquisitions and Counting
40:09 What Moburst Is Buying Next
43:05 Find Gilad + Moburst

Today we chat with Tom Coburn. Founder of Jebbit. CEO of Waking Up: A meditation app he's building with Sam Harris.
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00:00 Meet Tom Coburn
00:54 7 years of "fake" product-market fit
03:10 Winning a business plan with no code and dropping out of pre-med
05:15 The eBay Churn: Losing $2M in ARR overnight
07:08 Why the entire go-to-market strategy was wrong
12:25 The 2.5-hour meeting that saved the company's culture
20:35 Joining Sam Harris to run the Waking Up app
24:40 Scaling a business heavily focused on product, not marketing
27:45 Why the team flat-out rejected paid UGC actors
30:30 The 10x difference between authentic partners and paid influencers
35:18 Optimizers vs. Sufferers: Customizing the user journey
40:14 Why a management team was finally necessary
43:47 Where to find Tom

Today we chat with Kevin Roy. Founder and CEO of Green Banana SEO.

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0:00 Meet Kevin Roy
0:18 Starting from Craigslist (The Early Days of Green Banana)
1:55 The "Favorite Rock Band" Hiring Filter
3:20 The One Trait Kevin Refuses to Hire Without
4:50 Using AI to Forecast Your Next Hire
8:18 "Inches Away from Going Out of Business"
10:07 2.5 Years of Just Gym and Work
15:33 Why Relationships Beat Results (Client Retention Secret)
24:26 The Retention Problem That Had Nothing To Do With Performance
26:40 The Client Making 16x Returns — Who Thought We Were Failing
30:20 Why Kevin Kept Sales Flat for 2 Years on Purpose
32:57 Catching Candidates Faking Interviews with AI
36:50 The Role Kevin Still Can't Replace Himself In
38:31 The Golden Age of SEO Is Happening Right Now
39:06 Find Kevin + Green Banana SEO

Today we chat with Matt Sullivan. Founder and CEO of Torro Media.

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0:00 Meet Matt Sullivan
0:45 The "Oh Shit" moment, "I can't do this alone"
2:07 Why hiring generalists was a mistake
7:10 "We were the guinea pig" testing on yourself before selling
11:22 Hiring the Mac and Cheese reviewer
15:06 Mrs. Monday, The COO who fixed everything
24:08 AI vs humans, where each wins
28:14 How Matt checks capacity and forecast hiring
34:36 ChatGPT recommended Torro to a prospect
37:50 "Deeper vs wider," the growth strategy shift
43:53 What an A-player actually means
49:03 Hiring differently for doers vs leaders
54:28 "Deeper vs wider," what's working now
59:08 Hooks that got them 40,000 emails + millions of views
1:02:34 Hack ChatGPT to reverse engineer your visibility
1:08:31 Where to find Matt + Torro

Today we chat with Billy Moyer. Founder and CEO of SOS Leadership. The legendary Operations consulting firm.

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0:00 Meet Billy Moyer
0:54 "We crashed and burned" scaling before ready
3:14 The retainer model that changed everything
6:10 Why great consultants can't sell (and how Billy profits)
8:56 Training part-time coaches without losing quality
14:55 "Coaches were paying to work for us"
22:19 The founder who’s overseas hires failed (now has 15 hires)
31:41 Selling consulting by giving it away for free
38:26 The private equity play Billy's building inside his firm
43:09 The handshake deal that burned him
47:28 The shadow side of leadership, what's really holding you back
58:35 Where to find Billy + The Upside Down Leader