Companies in the Cannabis industry are leveraging new technologies in order to gain new insights in customer behaviour. From the O'Cannabiz conference, we sit down with Jess Moran, the director of marketing and communications at Strainprint. She talks about how Strainprint is pushing the industry towards data and analytics approach to improve the understand of cannabis use.

Episode 4: Legitimizing Cannabis Through Data and Analytics

Welcome to Scaling Cannabis, a podcast dedicated to demystifying the future of cannabis product marketing.

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In 2017, Business of Cannabis cofounders Jay Rosenthal, Blaine Pearson and Reva Seth decided to use their collective experience in strategic communications and content creation to cover cannabis stories through their unique multi-channel format. Fast forward to 2019, and a full year after Cannabis legalization took effect in Canada, Business of Cannabis has a huge following of business-savvy cannabis enthusiasts, who rely on the agile media team for the latest news in the industry. Listen to our episode with Business of Cannabis President, Jay Rosenthal, who shares their turbulent journey in the cannabis media space.

Episode 11: How the Business of Cannabis is Cutting Through the Noise of Cannabis Mania

Earlier in 2019, we spoke with Lisa Harun, cannabis entrepreneur and Co-Founder of Vapium, a leading vaporizer tech startup. When Lisa isn’t running one of the world’s fastest growing vaporizer companies, she advises fellow tech startups at MarS Discovery District on their marketing and sales strategy. Lisa visited the Scaling Cannabis studios to discuss how cannabis companies can be more transparent, and build trust with consumers through marrying integrity with innovation.

Episode 10: Vaporizing The Competition With Transparency & Integrity

Check out our episode with Drake Sutton-Shearer, the CEO of PRØHBTD, now known as Future State Brands which is a trend-setting lifestyle brand with a sharp focus on the cannabis industry. Drake has been a front-runner in this nascent sector, by pioneering a number of industry firsts. For starters, he's created one of the most viewed multi-platform video networks that features cannabis-focused content. A recent change of their holding company name to FUTURE STATE BRANDS has allowed PRØHBTD to live as a pure consumer lifestyle brand and they have some even bigger plans coming in their roadmap. Listen for more!

Episode 9: From the Black Market to the Supermarket

Listen in as Matt Maurer, one of the Cannabis industry's top lawyer shares facts around how marketers can operate the Canadian Cannabis Act. We discuss the challenges that cannabis business owners and marketing teams face while operating within the existing regulatory environment. He also shares interesting facts about how the Ontario legislation treats the legacy market.

Episode 8: Everything Cannabis Marketer's Need to Know About the Law

There is a lot of misinformation floating around in the cannabis space. So we interviewed industry expert and Lift & Co.’s VP of Strategy, Nick Pateras, to discuss how Lift is leveraging an omni-channel, personalized approach to spreading awareness and providing consumers with credible and reliable cannabis information.

Episode 4: Legitimizing Cannabis Through Data and Analytics

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