Scaling Cannabis

Scaling Cannabis episodes:

• 11.01.2019

  Episode 11: How the Business of Cannabis is Cutting Through the Noise of Cannabis Mania

  In 2017, Business of Cannabis cofounders Jay Rosenthal, Blaine Pearson and Reva Seth decided to use their collective experience in strategic communications and content creation to cover cannabis stories through their unique multi-channel format. Fast forward to 2019, and a...

  
• 09.03.2019

  Episode 10: Vaporizing The Competition With Transparency & Integrity

  Earlier in 2019, we spoke with Lisa Harun, cannabis entrepreneur and Co-Founder of Vapium, a leading vaporizer tech startup. When Lisa isn’t running one of the world’s fastest growing vaporizer companies, she advises fellow tech startups at MarS Discovery District...

  
• 08.07.2019

  Episode 9: From the Black Market to the Supermarket

  Check out our episode with Drake Sutton-Shearer, the CEO of PRØHBTD, now known as Future State Brands which is a trend-setting lifestyle brand with a sharp focus on the cannabis industry. Drake has been a front-runner in this nascent sector,...

  
• 07.23.2019

  Episode 8: Everything Cannabis Marketer's Need to Know About the Law

  Listen in as Matt Maurer, one of the Cannabis industry's top lawyer shares facts around how marketers can operate the Canadian Cannabis Act. We discuss the challenges that cannabis business owners and marketing teams face while operating within the existing...

  
• 06.12.2019

  Episode 7: Lifting The Veil Of Cannabis Usage

  There is a lot of misinformation floating around in the cannabis space. So we interviewed industry expert and Lift & Co.’s VP of Strategy, Nick Pateras, to discuss how Lift is leveraging an omni-channel, personalized approach to spreading awareness and...

  
• 05.27.2019

  Episode 6: Why Diversity in the Cannabis Industry is Critical

  With Cannabis being a new legal industry, it still feeds into the problem of it being largely white male dominated. We sit down with Rachel Colic, the Boss Lady of Cannabis to talk about why diversity is so essential in...

  
• 05.27.2019

  Episode 5: Clearing the Smoke with Public Relations

  With strict regulations, cannabis companies are turning towards content marketers and content creators to promote their company and products. Corey Herscu, the founder of RNMKR (Rainmaker), talks about how he gained explosive growth in helping cannabis brands grow their image.

  
• 05.27.2019

  Episode 4: Legitimizing Cannabis Through Data and Analytics

  Companies in the Cannabis industry are leveraging new technologies in order to gain new insights in customer behaviour. From the O'Cannabiz conference, we sit down with Jess Moran, the director of marketing and communications at Strainprint. She talks about how...

  
• 05.27.2019

  Episode 3: The Founding Father of the Cannabis Industry

  From the O'Cannabiz Conference, we're sitting down with Steve DeAngelo, the "Father of the Cannabis Industry". Born at exactly 4:20pm, Steve is a pioneering cannabis entrepreneur, activist, author and TV personality. In this episode, Steve takes us through the early...

  
• 05.27.2019

  Episode 2: Design-First Approach to Cannabis Marketing

  See how Toyko Smoke took a design first approach to connect with its customers. Josh Lyon, the VP of Marketing at Tokyo Smokes talks about how Toyko Smoke's brand and product propelled them into being one of the top Cannabis...

  
• 05.27.2019

  Episode 1: Breaking Cannabis Stigma with Media

  With strict regulations, how can Cannabis marketers use their full potential and break through the noise? Megan Henderson, the Executive Producer of the Growth Op talks about how she's marketing cannabis with her one-stop shop platform for cannabis news.

  
• 04.10.2019

  Coming Soon: Scaling Cannabis

  Welcome to Scaling Cannabis, a podcast dedicated to demystifying the future of cannabis product marketing. In this episode, our hosts Steph and Masood chat about why they decided to start Scaling Cannabis and what to expect in the first season.