Scaling Cannabis

In 2017, Business of Cannabis cofounders Jay Rosenthal, Blaine Pearson and Reva Seth decided to use their collective experience in strategic communications and content creation to cover cannabis stories through their unique multi-channel format. Fast forward to 2019, and a full year after Cannabis legalization took effect in Canada, Business of Cannabis has a huge following of business-savvy cannabis enthusiasts, who rely on the agile media team for the latest news in the industry. Listen to our episode with Business of Cannabis President, Jay Rosenthal, who shares their turbulent journey in the cannabis media space.

Earlier in 2019, we spoke with Lisa Harun, cannabis entrepreneur and Co-Founder of Vapium, a leading vaporizer tech startup. When Lisa isn’t running one of the world’s fastest growing vaporizer companies, she advises fellow tech startups at MarS Discovery District on their marketing and sales strategy. Lisa visited the Scaling Cannabis studios to discuss how cannabis companies can be more transparent, and build trust with consumers through marrying integrity with innovation.

Check out our episode with Drake Sutton-Shearer, the CEO of PRØHBTD, now known as Future State Brands which is a trend-setting lifestyle brand with a sharp focus on the cannabis industry. Drake has been a front-runner in this nascent sector, by pioneering a number of industry firsts. For starters, he's created one of the most viewed multi-platform video networks that features cannabis-focused content. A recent change of their holding company name to FUTURE STATE BRANDS has allowed PRØHBTD to live as a pure consumer lifestyle brand and they have some even bigger plans coming in their roadmap. Listen for more!

Listen in as Matt Maurer, one of the Cannabis industry's top lawyer shares facts around how marketers can operate the Canadian Cannabis Act. We discuss the challenges that cannabis business owners and marketing teams face while operating within the existing regulatory environment. He also shares interesting facts about how the Ontario legislation treats the legacy market.

There is a lot of misinformation floating around in the cannabis space. So we interviewed industry expert and Lift & Co.’s VP of Strategy, Nick Pateras, to discuss how Lift is leveraging an omni-channel, personalized approach to spreading awareness and providing consumers with credible and reliable cannabis information.

With Cannabis being a new legal industry, it still feeds into the problem of it being largely white male dominated. We sit down with Rachel Colic, the Boss Lady of Cannabis to talk about why diversity is so essential in building and growing a company. From genders, skills to ethnicity, we're talking about diveristy on a multitude of layers.

With strict regulations, cannabis companies are turning towards content marketers and content creators to promote their company and products. Corey Herscu, the founder of RNMKR (Rainmaker), talks about how he gained explosive growth in helping cannabis brands grow their image.

Companies in the Cannabis industry are leveraging new technologies in order to gain new insights in customer behaviour. From the O'Cannabiz conference, we sit down with Jess Moran, the director of marketing and communications at Strainprint. She talks about how Strainprint is pushing the industry towards data and analytics approach to improve the understand of cannabis use.

From the O'Cannabiz Conference, we're sitting down with Steve DeAngelo, the "Father of the Cannabis Industry". Born at exactly 4:20pm, Steve is a pioneering cannabis entrepreneur, activist, author and TV personality. In this episode, Steve takes us through the early days of when cannabis was illegal, the challenges and stigma he faced to cannabis finally being legal in Canada and some parts of the USA.

See how Toyko Smoke took a design first approach to connect with its customers. Josh Lyon, the VP of Marketing at Tokyo Smokes talks about how Toyko Smoke's brand and product propelled them into being one of the top Cannabis brands.