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I love meeting new people in Action Sports. You really never know what exactly to expect when you have them on the podcast. First, you might get a good sense of who they are during your research, but by the time you hang up the phone and sit back to figure out what just happened, it's one of the best things about being a podcaster.

Today's episode is one of those times. Coming on the podcast is Leif Lujan, a pro cyclist, XC mountain biker, and more recently an ambassador of sorts/employee of BRP.  But that is not all! Leif surprised us when he informed us of his past life as a marketer! What a great lineup.

Born in the Midwest, Leif really fell in love with 2 wheels. Trying to get his life figured out like so many of us, he turned his attention to 2 wheels and has never looked back. Fast forward a few podiums later, Leif is now traveling North America showcasing products for BRP. What a great story he shares and I am excited to bring Leif to you!

Enjoy