With everything in marketing and advertising going more and more digital, is traditional marketing dead or are there strategies from the pre-digital age that could help us today?

And can some of these more timeless strategies—that we don't hear about too much anymore—give us a competitive advantage when it comes to marketing and promoting our businesses.

To help us answer these questions, Thomas Minieri—host of the Lemonade Maker® LIVE Podcast—invites and interviews Mr. Bill Deeter, an advertising and marketing veteran with over 40 years of experience working with Fortune 500 companies and managing over $100,000,000 of marketing spend.