On this episode of Lemonology, we delve into the importance of building a strong online profile, specifically through prominent platforms like LinkedIn and CrunchBase. 🤩 We take a closer look at Deepak Shukla, our CEO, who has built a credible profile on various platforms through speaking engagements, TEDx Talks, and social media. We explore the concept of knowledge panels and how they play a critical role in establishing credibility and increasing visibility on search engines like Google. We discuss tools like Kleeq Pro and Schema Markup, which work to improve structured data on websites, as well as the role of Google My Business for smaller businesses. Join us as we delve into the technical side of managing an online profile and understand the importance of building a strong foundation through structured data and internal linking structures. ⭐

On this episode of Lemonology, we dive into the fundamentals of starting a successful business. 🤩 One of the most critical aspects of success is conducting thorough research on competitors, which includes analyzing websites and rankings on Google. ⭐ Quality content, internal and external linking, keyword optimization, and backlinking are all vital components of a powerful digital presence. Our guest, Pearl Lemon Group's Senior Account Manager, Grant Pringle, is a leading expert in SEO, PPC, OCR, lead gen, and more—along with our host, he shares insights and strategies to help elevate businesses to the next level. Additionally, we discuss the importance of regularly refreshing content to stay relevant, as well as tools like Featured Snippet, Google Search Console, and Ahrefs to help identify gaps and optimize content for ongoing success. Join us to learn more!