When Annie Scranton found herself out of a job, she wasn’t planning to start a public relations company. But that’s what happened when she took a random $500 commission to put a specific client on a specific show. Though she always wanted to be Katie Couric in front of the camera, Annie has now found a sweet niche in the volatile and highly competitive national public relations arena by staying focused on the best possible solution for her clients. That means leveraging a network she built behind the scenes to secure those valuable placements that ultimately translate into higher visibility and credibility for her clients.

The 12-year old company Annie founded and runs today didn’t happen without aches and pains in staffing, strategy and the occasional shift in work-life balance to too much work and not enough life. Annie discusses those aches, pains and successes with a unique and gracious understanding that it all starts and ends with her. As her company has grown, Annie has grown into her role as a leader who includes, inspires and invites a culture of feedback. Through this process, Annie has learned that running a pr firm requires strategy, insight and innovation in an ever-changing media world that runs 24/7.

Learn more about Annie Scranton and Pace Public Relations.

You can find more information on all our episodes at verticalelevation.com/podcasts, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.