In this final episode of Len's Interview, Perry asks about what Len means by Moments of Truth and why they are so important in making sure that they are always positive.  Perry, finally asks Len, why would someone with a marketing business be interested in how thinking about the War on Waste is a totally relevant issue.

In this final episode of Len's Interview, Perry asks about what Len means by Moments of Truth and why they are so important in making sure that they are always positive. Perry, finally asks Len, why would someone with a marketing business be interested in how thinking about the War on Waste is a totally relevant issue.

Len's Interview with Perry Marshall - Part 4

In a career spanning over 30 years, Len Bertain has coached over 150 CEO’s to help them understand and correct inefficiencies and lost profits in their business. He created the well-known “War on Waste” program, a preeminent Lean Business tool, to guide leadership teams through the process. He is an author of four books on the War on Waste (that comprise the content of this Podcast) and is a frequent speaker to CEO groups. 
 
Since its inception, the War on Waste program has generated over $1 Billion in first-year profits from over 10,000 ideas, all generated by client company employees. The companies involved in the War on Waste have been as small as 10 people with Fortune 100 companies at the other extreme.

In 1994, he founded the Institute for Productivity Improvement and, in 1999, CEO University, both based in San Francisco, CA. 

He holds a Ph.D. in Physics from the University of Nevada and a B.S. in Physics and Math from St. Mary’s College of California.

His books include: How to Win the War on Waste in 90 Days, The War on Waste Paradox, War on Waste Innovation, and Designing the Perfect Solution. 

Len has read his 4 Books in 10 to 15 Minute episodes that make up this Podcast. In summary: the books tell the story of How the War on Waste works; Why it works as it does; and What kind of culture and structure is required to manage this organization. They are all there for your listening pleasure. He also has included a few bonuses throughout the readings. You can buy these books at www.lensbookstore.com. Enjoy.

Business

In a career spanning over 30 years, Len Bertain has coached over 150 CEO’s to help them understand and correct inefficiencies and lost profits in their business. He created the well-known “War on Waste” program, a preeminent Lean Business tool, to guide leadership teams through the process. He is an author of four books on the War on Waste (that comprise the content of this Podcast) and is a frequent speaker to CEO groups. Since its inception, the War on Waste program has generated over $1 Billion in first-year profits from over 10,000 ideas, all generated by client company employees. The companies involved in the War on Waste have been as small as 10 people with Fortune 100 companies at the other extreme. In 1994, he founded the Institute for Productivity Improvement and, in 1999, CEO University, both based in San Francisco, CA. He holds a Ph.D. in Physics from the University of Nevada and a B.S. in Physics and Math from St. Mary’s College of California. His books include: How to Win the War on Waste in 90 Days, The War on Waste Paradox, War on Waste Innovation, and Designing the Perfect Solution. Len has read his 4 Books in 10 to 15 Minute episodes that make up this Podcast. In summary: the books tell the story of How the War on Waste works; Why it works as it does; and What kind of culture and structure is required to manage this organization. They are all there for your listening pleasure. He also has included a few bonuses throughout the readings. You can buy these books at www.lensbookstore.com. Enjoy.

In a career spanning over 30 years, Len Bertain has coached over 150 CEO’s to help them understand and correct inefficiencies and lost profits in their business. He created the well-known “War on Waste” program, a preeminent Lean Business tool, to guide leadership teams through the process. He is an author of four books on the War on Waste (that comprise the content of this Podcast) and is a frequent speaker to CEO groups. 
 
Since its inception, the War on Waste program has generated over $1 Billion in first-year profits from over 10,000 ideas, all generated by client company employees. The companies involved in the War on Waste have been as small as 10 people with Fortune 100 companies at the other extreme.

In 1994, he founded the Institute for Productivity Improvement and, in 1999, CEO University, both based in San Francisco, CA. 

He holds a Ph.D. in Physics from the University of Nevada and a B.S. in Physics and Math from St. Mary’s College of California.

His books include: How to Win the War on Waste in 90 Days, The War on Waste Paradox, War on Waste Innovation, and Designing the Perfect Solution. 

Len has read his 4 Books in 10 to 15 Minute episodes that make up this Podcast. In summary: the books tell the story of How the War on Waste works; Why it works as it does; and What kind of culture and structure is required to manage this organization. They are all there for your listening pleasure. He also has included a few bonuses throughout the readings. You can buy these books at www.lensbookstore.com. Enjoy.

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Len's Interview with Perry Marshall - Part 4

Len's Interview with Perry Marshall - Part 4