In his last appearance on this podcast, Leo Carrillo III explained what it was like to jump into his new business right before COVID hit. Now, Leo returns to discuss what things have been like for his company since that earlier episode. Listen to today’s conversation to hear what Leo has to say about what the past few months have been like, who Leo’s customers are, and how he’s gotten professional athletes to promote his products.

Topics Discussed in Today’s Episode:

What’s been most interesting for Leo over the past four and a half months

What put Leo in the best position going forward

Where Leo’s company started from an audience creation level

The accounts that Leo’s customers follow

Customers who are spending money on fitness gear

How Leo’s company puts the creative content together

How the company got promotions from professional athletes

How the margin has changed over time

How Leo thinks about the spend on Facebook ads

Leveraging traffic to drive repeat customers

How people use and order Leo’s products

The impact of Afterpay

Why you should use SMS

Resources:

Leo Carrillo III

Hair Craft Co.