In this episode of COMPLY, host Rhonda McGill sits down with Leon Hoppe, digital media lead at WebSeeds and founder of KickAds Brand Marketing, to discuss how the intersection of marketing and compliance has evolved over the past two decades. Leon shares how a six-figure demand letter early in his career reshaped his view on compliance—turning what was once an afterthought into a foundational business practice.

In this episode, we discuss:

• Starting compliance early to make compliance part of your marketing culture—not a reaction to a violation.
• Owning your affiliates’ actions because brands are responsible for what partners send on their behalf; visibility and monitoring tools are non-negotiable.
• Leveraging technology wisely by using tools like LashBack, and AI-driven creative testing to detect risks and improve deliverability.
• Staying adaptable because algorithm shifts, privacy updates, and email deliverability changes require constant learning and adjustment.
• Human oversight still matters, even with AI, compliance teams must verify that generated content aligns with legal and ethical standards.
• Think long-term by treating compliance like an insurance policy—protecting brand reputation and ensuring sustainable growth.

Show Notes

• Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/
• Check out Leon’s Compliance Superhero story: https://performline.com/blog-post/compliance-superhero-leon-hoppe/ 
• Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline