Leon Turetsky Podcast

The key to longevity in business is being able to adapt and innovate. In today's podcast I talk about Netflix VS Blockbuster, Borders VS Barnes & Noble, as well as other companies and the key takeaways on what made the winners thrive and what made losers fail.

Today I give 3 examples of how you can take your business to the next level by doubling down on what's working. While diversifying is important, you also need to maximize the things that are working, instead of always chasing the next shiny object.

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Good content can make or break your business. In today's environment there are articles written on every single thing, so if you want to stand out you need to make sure you know how to produce great content, and figure out your writing process. Learn the 3 Levels of content in today's episode!

Are you reacting to things that happen in your business? Or do you take action ahead of time? In this episode I talk about the 2 types of entrepreneurs, and I also tell you which type I am. 

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In today's episode I talk about the main 3 pillars of ranking high in the search engines - This is known as Search engine optimization (AKA SEO). People complicate things but it really comes down to just 3 main things. Leon reveals how he's been ranking websites for the past 10 years and why you only need to focus on 3 things for a good SEO strategy. 

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In today's episode I give 5 tips for building a strong brand online in today's environment. The internet has exploded and so has the competition. It's important you know how to stay relevant in today's age so that your company can thrive in 2019 and beyond.

Are you a master of doing unimportant tasks? On today's episode I introduce the Pareto Principle, also known as the 80/20 rule. I give concrete examples of how you can apply this rule in your business and marketing.

In today's episode I dig deep into what really matters in terms of web design and discuss whether or not you need a fancy website or just a simple clean website.

In this episode I dive deeply into my new company, and give you the background story of how and why company and how I decided what to sell there. As well as I describe how I made the first $2000 from a 4-day email launch to start validating a digital product in this company.

Most businesses compete in the low price range, and very few position themselves as the premium option. In this episode I explain the ups and downs I personally went through with trying to decide my pricing, and how I learned that higher prices is the way to go. I go through 6 reasons why you should charger higher prices and position yourself as the premium service provider in your market.