On this episode of “613 Books” Podcast, Producer-Host Heather Dean’s guest is Lesley Kaplan, a business strategy, branding and goal-achieving coach, who is also the author of “Small Business Success Toolbox & Guide.”

Drawing from several decades’ experience running her own successful businesses (product and service) Lesley defines and explains the importance of having a U.S.P. (unique selling proposition); a concise explanatory “elevator pitch;” a concept called “creating a buyer or customer persona;” and a prioritizing time management technique called “Eat That Frog.”

Lesley downloads loads more practical insights in this interview, so get ready to build your biz!

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Show notes:

Featured author interview: Lesley Kaplan author of “Small Business Success Toolbox & Guide”

To Purchase “Small Business Success Toolbox & Guide” on Amazon: https://www.amazon.com/SMALL-BUSINESS-SUCCESS-TOOLBOX-GUIDE-ebook/dp/B0CH5YBD1C

To Purchase on Amazon in Paperback and E-book formats

https://www.amazon.com/gp/aw/d/B0CTCXDC2W/ref=tmm_pap_swatch_0?ie=UTF8&qid=1706421929&sr=8-1

ISRAEL ORDERS - Paperback - Delivery to your door:

https://lesleykaplan.com/product/small-business-success-toolbox-guide/

Lesley’s website: https://lesleykaplan.com/

To contact Lesley through her website: https://lesleykaplan.com/lesley-kaplan-contact/

Show Announcer for 613 Books Podcast: Michael Doniger

Michael’s contact info, voice-over samples, and demo: https://michaeldoniger.com/

SUBSCRIBE to “613 Books” Podcast and discover new books every week!