Lesley Wallerstein: She is a graduate of MIT and a former patent examiner, Lesley knows how to write patent and trademark applications that stand up to competition and stand up in court.

In this episode, Carl White and Lesley Wallerstein discuss:

• Making money with patented properties
• Patenting your practice name
• Protecting yourself early
• How to benefit from patenting your IPs

Key Takeaways: 

• A patent gives the person holding it the exclusive right to make or sell or license the product and method. That exclusivity is what’s worth money.
• Your practice name counts as intellectual property and it’s worth protecting. It helps in building your reputation and distinguishing yourself from businesses around you that provide the same services.
• Protect yourself early and you will save yourself a lot of pain later on. You would be familiar with the cliche saying that an ounce of prevention is better than a pound of cure and that is true as well in the case of intellectual property
• Having patented intellectual properties makes your services more desirable. It really emphasizes the originality and legitimacy of your product or services if it is patented.

“Your intellectual property is an asset of your business in the same way as your equipment or any other physical, tangible property.” - Lesley Wallerstein 

Connect with Lesley Wallerstein:

Website: www.wallerstein-ip.com

LinkedIn: https://www.linkedin.com/in/lesley-wallerstein-632750a/

Want to be a guest on PracticeCare? Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started: https://marketvisorygroup.com/practicecare-podcast/

Connect with Carl White: 

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg