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Less Profit, More Purpose: How Culture-Driven Benefits Can Still Make Financial Sense
What if your biggest return on investment isn’t in your profit margin — but in your people?
Most business owners measure success by how much money they take home. But what if the smarter move is paying for things like childcare, wellness stipends, and mental health days — all while reducing your tax bill?
In this episode, Caitlynn and Seanna unpack how people-first benefits can actually strengthen your financials and culture. They share real-world examples (like CAKES paying for employee childcare and taking December off!) and explain how intentional reinvestment can make your business stickier, more sustainable, and more rewarding for everyone.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- How investing in your team can reduce taxable income and turnover costs
- Why purposefully lowering profit can still mean a stronger, more sustainable business
- Creative benefit ideas that make employees — and clients — more loyal
💡 Want tax-smart ways to reinvest in your people and keep more of your profit? Grab your free guide at https://justprospera.com/podcast-freebies/tax-tips/.
Tax season doesn’t have to be a scramble. If you’re still sorting receipts in January or second-guessing what counts as a write-off, this webinar will help you get ahead. Register here: https://us02web.zoom.us/webinar/register/WN_Ck0KjZH8QTuKm4rr-TlfNQ
RESOURCES + LINKS
Work with Prospera: HERE
FOLLOW + CONNECT
Connect with Prospera: Website | Instagram | Facebook
Liked this episode? Share it on social and tag me @justprospera
Love the show? Leave a 5-star review and let me know!
View all episodes
By Caitlynn Eldridge and Seanna AsperWhat if your biggest return on investment isn’t in your profit margin — but in your people?
Most business owners measure success by how much money they take home. But what if the smarter move is paying for things like childcare, wellness stipends, and mental health days — all while reducing your tax bill?
In this episode, Caitlynn and Seanna unpack how people-first benefits can actually strengthen your financials and culture. They share real-world examples (like CAKES paying for employee childcare and taking December off!) and explain how intentional reinvestment can make your business stickier, more sustainable, and more rewarding for everyone.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- How investing in your team can reduce taxable income and turnover costs
- Why purposefully lowering profit can still mean a stronger, more sustainable business
- Creative benefit ideas that make employees — and clients — more loyal
💡 Want tax-smart ways to reinvest in your people and keep more of your profit? Grab your free guide at https://justprospera.com/podcast-freebies/tax-tips/.
Tax season doesn’t have to be a scramble. If you’re still sorting receipts in January or second-guessing what counts as a write-off, this webinar will help you get ahead. Register here: https://us02web.zoom.us/webinar/register/WN_Ck0KjZH8QTuKm4rr-TlfNQ
RESOURCES + LINKS
Work with Prospera: HERE
FOLLOW + CONNECT
Connect with Prospera: Website | Instagram | Facebook
Liked this episode? Share it on social and tag me @justprospera
Love the show? Leave a 5-star review and let me know!