Are You Trusting Financial Advice That’s Costing You Thousands?
The painful truth about outdated tax strategies
Most entrepreneurs are blindly following advice they saw online or heard from a friend — without realizing it could actually cost them more money in taxes and lost opportunities.

Stop falling for myths and start making decisions backed by real strategy
In this episode, Caitlynn and Seanna pull back the curtain on the latest tax changes, reporting rules, and financial strategies that business owners need to understand now — before they get hit with surprise bills or miss major planning opportunities.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
 ✅ Why not all states follow federal tax rules — and how that impacts your strategy

 ✅ How bonus depreciation, Section 179, and R&D deductions actually work in 2025

 ✅ The truth about 1099 reporting changes (and why social media oversimplifies it)

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Is hustle culture secretly draining your profit?
Working harder doesn’t always mean earning more—and for many business owners, burnout is the hidden expense eating away at margins.
In this episode, Caitlynn and Seanna expose how overwork, poor boundaries, and unclear strategy cost entrepreneurs both money and peace—and what to do instead.

Running a business isn’t about staying busy; it’s about building something sustainable and profitable. This conversation will help you rethink how you’re measuring success and where your energy (and dollars) should really go.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

 ✅ Why working more hours doesn’t guarantee more profit
 ✅ How burnout silently destroys both financial and personal freedom
 ✅ Simple strategies to realign your business with sustainable profitability

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Is your marketing firm bleeding profit without you realizing it?
From endless revisions to slow-paying clients, hidden money leaks are draining agencies more than they think.

Caitlynn and Seanna pull back the curtain on the most common financial red flags inside marketing and creative firms—and how to finally fix them.

In this episode, they uncover how scope creep, unclear billing models, and a lack of financial tracking silently erode profit. Whether you’re running a boutique agency or freelancing with a small team, these no-fluff insights will show you how to get paid faster, price smarter, and keep more of what you earn.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

 ✅ Why scope creep destroys margins—and how to stop it in contracts

 ✅ The dangers of “creative-friendly” billing models that keep you broke

 ✅ The essential KPIs marketing firms must track to stay profitable

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You might think your billing model or project volume is fine—until the numbers tell a different story.

From cash flow crunches to billing mistakes, this episode uncovers where architecture firms really bleed money—and how to stop it.

Caitlynn and Seanna break down the most common financial blind spots for architecture firm owners. Whether it’s flat fees that don’t cover scope creep, receivables dragging out for 60+ days, or failing to track true delivery costs, these mistakes silently erode margins.

They also dive into entity structure, tax implications, and benchmarks every architecture firm should monitor to protect profit.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
 ✅ The hidden costs of flat fee and hourly billing (and how value-based pricing changes the game)
 ✅ Why receivables averaging 61 days can cripple cash flow—even if revenue looks strong
 ✅ The key KPIs (labor multiplier, wages-to-revenue, profit margin) every architecture firm owner must track

Check out an amazing book by Michael E. Gerber.:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It 

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Think raising your prices is the answer?

What if the real problem isn’t your pricing—but your business model?

Before you add another offer or scale your team, you need to fix the financial foundation.

In this episode, Caitlynn and Seanna dig into one of the biggest mistakes service-based business owners make: trying to fix profitability problems by tweaking prices or hiring—without understanding the business model underneath. If your costs are unclear, your delivery is draining your time, or your offers are too custom to scale… this one’s for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

 ✅ Why raising your prices won’t solve a broken profit structure

 ✅ How custom work and unclear scope silently erode your margins

 ✅ What to review in your business model before trying to scale

RESOURCES + LINKS
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Think you’re pocketing an easy 15% tax savings? You might be paying for it in ways you haven’t calculated.

Too many business owners get pushed into an S-Corp without understanding the bookkeeping, payroll, and compliance traps that come with it. The result? More stress, higher costs, and zero real benefit. In this episode, Caitlynn and Seanna strip away the hype and give you the unfiltered truth—so you can decide if the S-Corp is a smart move for your business or a financial sinkhole.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• The real math behind that “15% savings” number—and why it’s not always a win
• The hidden costs and obligations no one tells you about before you file Form 2553
• How to know if your business is actually ready for the S-Corp leap—or if you should hold off

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Are You Hiring a CFO Too Soon?

Thinking a CFO will fix your money problems?

Here’s the truth: most businesses don't need a CFO—they need clarity, not complexity.

In this episode, Caitlynn and Seanna pull back the curtain on the “fractional CFO” trend that’s flooding the online space. Spoiler: A title doesn’t mean someone is qualified—or what your business actually needs.
Too many entrepreneurs jump into hiring a CFO when what they really need is better bookkeeping, strategic financial support, and someone who understands their goals. Caitlynn and Seanna break down what financial support looks like at different stages of business growth, so you can make smart decisions and stop burning cash on roles that don’t move the needle.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

 ✅ Why CFO is often the wrong hire—and what you actually need instead

 ✅ The biggest red flags when someone pitches themselves as a “fractional CFO”

 ✅ A breakdown of the right financial roles to support you at each revenue stage

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Should you really scale—or are you just burned out and bored?

Most service providers think building a team is the only way to grow…

…but they end up overworked, underpaid, and managing people they never wanted to hire in the first place.

If your calendar’s full but your life isn’t, it’s time to rethink what growth looks like—for real.

In this episode, Caitlynn and Seanna break down the true cost of scaling, why staying solo can be strategic, and how to figure out which path actually aligns with your lifestyle and goals. From CPA-backed strategy to brutally honest experience, they give you the tools to make a decision that serves you—not just your revenue.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

✅ The key financial trade-offs between staying solo and building a team

✅ How to protect your profit (and your sanity) during the messy middle of scaling

✅ Why your “exit plan” should shape your business model—starting now

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Are you making money in your business but still feel blindsided by your tax bill?

You’re not alone—and chances are, you’re operating with outdated strategies and bad advice that no longer work under the new tax law.

In this solo episode, CPA and tax strategist Caitlynn Eldridge breaks down the real impact of OB3—aka “The One Big Beautiful Bill”—a sweeping tax overhaul with changes that aren’t getting enough attention (but should). From surprise penalties to misunderstood deductions, Caitlynn walks you through exactly what business owners, high-income earners, and savvy taxpayers need to know heading into 2025.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

✅ Why the “one big beautiful bill” isn’t what the headlines are telling you

✅ Which deductions are disappearing—and what to do before it’s too late

✅ How tip income, overtime, bonus depreciation, and 1099s are changing (and who’s most at risk)

✅ What seniors, freelancers, and real estate investors must know about the new timelines and phase-outs

✅ The tax planning conversations you need to have with your CPA now

RESOURCES + LINKS
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Is Profit First really helping your business—or just making you feel in control while you're still bleeding cash?

Many business owners believe that opening multiple bank accounts and following strict percentages will automatically lead to profitability. But here's the truth: Profit First is a system—not a strategy. And if you’re applying it without fixing your pricing, margins, or overhead, you might be organizing your finances around a flawed foundation.

In this episode, Caitlynn and Seanna unpack where the Profit First method actually works, where it falls short, and how to adapt it for your real-life business needs. This is your invitation to stop following formulas blindly—and start managing your cash flow with clarity and context.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
 ✅ Why Profit First doesn’t fix broken pricing or bloated expenses
 ✅ When this system can be helpful—and when it becomes a crutch
 ✅ How to build a smarter, more flexible cash flow strategy tailored to your business

🎧 If you’ve ever asked, “Why isn’t this working even though I’m doing everything ‘right’?”, this episode is for you.

RESOURCES + LINKS
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