Daniel Layfield is the Founder of Subscription Index, a consulting and advisory firm that helps subscription and SaaS businesses monetize more effectively. He brings deep experience in growth and product management, having driven more than $100M in business growth with a strong focus on self-service revenue.

Previously, he led the growth team at Codecademy, scaling ARR from $10M to $55M prior to its $525M acquisition in 2022. He later served as a product manager at Uber Eats, leading Homefeed ranking, and now works with startups to improve subscription revenue and build sustainable growth models.

In this episode we cover:

• 00:00 - A Journey from $10M to $50M
• 05:06 - Key Decisions and Strategies for Growth
• 13:24 - Finding the Right Model Fremium or Trial
• 20:49 - Connecting Product Roadmap to Business Impact
• 24:26 - Lessons Learned and Overlooked Strategies
• 26:14 - Personal Insights and Rapid Fire Questions

Get in Touch with Daniel:

Subscription Index

Daniel's LinkedIn

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