In this episode, Kristi Mitchell engages with Chanelle Yarber, CEO of Bright Girl Media, in a candid discussion about the iterative nature of marketing and maintaining authenticity. Chanelle shares her personal journey with hiring an outside marketing agency and underscores the significance of staying true to her brand while understanding her audience deeply.

She offers valuable advice on selecting the right marketing partners and cautions against promises that seem too good to be true. The key takeaway from the episode is the crucial need for authenticity in marketing, knowing your audience and resisting the temptation of quick fixes can pave the way for genuine success.

To connect with Chanelle Yarber, visit her on LinkedIn or check out her website at www.brightgirl.media.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com