As founder of Content Kite, Simon Thompson is naturally very interested in the power of content to help businesses grow. He kept hearing that agencies were traditionally not very good at creating content for themselves, instead relying on referrals for 90% of their sales leads. But this was all anecdotal information, so Simon wanted to see what the data had to say.

 

Simon and his Content Kite team analyzed the websites of 1000 digital agencies. They categorized each site as:

No blog

Had a blog and posted once a quarter (None)

Had a blog and posted 1-3 times /quarter (Poor)

Had a blog and posted 1-3 times/month/ (Mediocre)

Had a blog and posted once a week or more. (Great)

 

Once a week or more would be what Simon would consider an optimal agency blog.

 

The alarming stats from this showed that only 7% of agencies posted once a week, while 36% of the agencies sampled were only posting a few times a year. And 30% of agencies had no blog at all, deciding for one reason or another it’s just not for them.

Simon believes that good content marketing can help agencies bridge the ‘feast or famine’ gap that many suffer from, bringing in quality, sustainable leads. In this interview, he shares his tips for how agencies can get serious ROI from their blogs.

Show notes:  https://www.proposify.biz/podcast/017