⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, Clay interviews Will from Vesta Foundation Solutions, a leader with 20+ years in foundation repair and waterproofing. Will has helped scale multiple home service companies from seven to eight figures, built high-performing teams, and created systems that keep businesses profitable even as they grow.

Will shares his path from contractor to CEO, including the hard lessons learned while scaling, managing money, leading people, and navigating the “black hole” where most service companies fail. He also talks about Construct My Future, his nonprofit that introduces students to the trades, and his latest venture, Performance.io, which helps contractors increase output and reward top performers.

Whether you're running a local home service business or scaling toward eight figures, this episode is packed with insights you won’t find anywhere else.

Website: https://www.vestafoundationsolutions.com/about-us/meet-the-team.html
Facebook: https://www.facebook.com/VestaFoundationSolutions/

🔥 What This Episode Covers

• Will’s story and how he entered the foundation industry
 • Scaling home service companies past $1M, $5M, and $10M
 • Leadership lessons that keep teams aligned
 • Why most companies fail between $3M–$5M
 • The marketing + sales strategy Will uses to grow consistently
 • “Five-mile fame” and the importance of local reputation
 • How Will scaled companies to $9M, $33M, and $77M+
 • Using performance pay to boost productivity
 • How Performance.io improves retention and culture
 • Why Gen Z is a massive advantage to the trades
 • Construct My Future and building the next generation
 • How to build a culture that attracts great employees
 • Practical advice for business owners trying to grow

⏱ Timestamps (Total: 55:30)

00:00 – Intro
 00:45 – Will’s background
 01:29 – What foundation repair is
 03:01 – Will’s origin story
 04:20 – Scaling first business to $9M
 05:47 – Growing to $77M+ in Virginia
 06:36 – Launching Vesta
 08:00 – Early challenges
 09:50 – Leadership lessons
 12:00 – Understanding financials
 14:00 – Money flow in the trades
 16:08 – Scaling without losing profit
 18:36 – Marketing strategy
 20:29 – Why local beats national
 22:42 – Will’s #1 marketing channel
 24:35 – Doubt during early Vesta growth
 26:14 – Building culture
 28:00 – Why Will loves Gen Z
 30:15 – Communicating across generations
 32:35 – Training young workers
 34:19 – Performance pay overview
 36:53 – How Performance.io works
 40:37 – Key metrics for crews
 43:55 – Productivity increases
 47:21 – Saving money with incentives
 50:09 – Other departments using performance pay
 52:00 – Construct My Future
 54:10 – Final advice
 55:30 – Closing