Lessons & Ideas

Recently I made two small adjustments to how I schedule lunch meetings.

A few smart people I know are hardcore into Linkedin for biz dev. I've mostly looked at Linkedin as a giant spam trap. 

However, my curiously was piqued. So, I hoped on with Marti Sanchex who mentioned that he was using Linkedin succesfull (without spamming people). He shared his playbook for how he uses it to book 10+ sales calls per week. And how he used it in January (last month) to book $24k ARR of business.

Enjoy!

I struggle to name things. Product, companies, podcasts etc. It’s so bad that I struggle to name our dog.

I picked up a book on naming recently to help. And I loved the book. It’s Hello My Name Is Awesome by Alexandra Watkins.

In it she shares her method for naming things.

In this episode I walk you through her 3-step process and and a 9-part brainstorming excercise.

Process:

Step 1: List 12 words related to it

Step 2: Choose 1 & research for 60m

Step 3: Repeat on each word

Branstorming excercise:

1. Run the word through a Thesaurus

2. Image search the word

3. Look up industry related glossaries

4. Run the word through a dictionary

5. Search for cliches related to the word

6. Google the word

7. Look up movie titles with your keyword

8. Search iTunes for song titles with your keyword

9. Look up book titles with your keyword

By the end of this you should have 100+ names. 10-15 should be ones you really like.

If you want more examples and details go follow @eatmywords (on twitter) and grab her book Hello My Name Is Awesome: https://amzn.to/2U6FGR8

(I’ll be publishing my full notes and takeaways on Twitter soon)

I’m thinking of hiring someone to help answer 95% of my emails. Email and inbound messages have become a big problem and my slow response times is one of the biggest “weights around my neck”. Listen as I process through how to fix this.

My business coach shares a quote and post on Linkedin recently. Its been in my head ever since.

“The more a CEO does the weaker the business becomes”

In this podcast episode I read the rest of the post to you and share the 3 specific things he does in his business (and all the stuff he avoids).

Instead of asking, “What’s wrong?” Ask “What happened?”. That phrase is neutral, holds no baggage and will get the person in a more calm and logical state.

Want to go to a marketing conference with me? I have an extra ticket, thought it might be cool to see if anyone wanted to hang for a few days with me and some friends at a marketing conference in late March. Listen for details.

A quick update on what we’re working on this month at my company

1. Swipe 2 of my favorite email sequences for free

2. We’re hosting a “How to write your launch email sequence” class next week

3. We’re hiring a coach and I’m hiring an executive assistant

4. new tool we’re developing to predict how our promo’s and launches will go

5. A new book I’m reading and loving - 3 Minute Rule by Brant Pinvidic

I’ve been stuck. Finally took a super small action and before I knew it I had 3x’d my production of the last 5 weeks. Quick story and tip of how to use this.

Two of my big targets for the year are:

1) Best year of marriage ever

2) Treat my personal brand like a business

These are the 6 activities I’ve committed to doing in Q1 to work towards those targets (and the number of times I’ve committed to doing them)

1. Prelog my food 70x

2. Work out 30x

3. Read to start the day 30x

4. Record a podcast 10x

5. Pray with stacy 60x

6. Go on a date night 8x