In this conversation, Kate Willis shares her unique journey from a Broadway stage to the health tech industry, emphasizing the importance of purpose and collaboration in her career. She discusses the launch of Modius Sleep, a groundbreaking product for chronic insomnia, detailing the go-to-market strategy and the challenges faced in commercialization. Kate highlights the need for effective communication across teams and the significance of motivating sales teams to embrace disruptive technology. She also offers insights into building high-performing teams and the future of neurostimulation in healthcare, concluding with advice for new sales reps and influential resources that have shaped her leadership approach.