Lessons in Freedom

Most educators with a side hustle are trading time for money... but very few have built something that keeps selling while they're at a two day event, picking up their kids, and living their actual life.

In this episode, I'm kicking off a three part series on the levers that separate thriving education business owners from those stuck in side hustle mode, and we're starting with digital products. Because they're not dead. Not even close:

IN THIS EPISODE YOU WILL LEARN

Listen to Episode 14 - The Year Where Everything Broke

Send me a DM @JustJuliaChalmers to have a chat if you'd like to know more about making your income dreams become a reality. I would love to help you! 

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

Turning the Income Tap On. Money Mindset and Cash-Injection Strategies for Educators 

Most educators know they want to earn more… but very few have a clear strategy for turning the income tap on when they need to, or a mindset that makes space for money to actually flow.

In this episode, I'm diving into the conversation that gets the most engagement in this community… Money. 

Whether you're chasing a big picture level shift or you just need a cash injection right now, this one's for you:

IN THIS EPISODE YOU WILL LEARN

Send me a DM @JustJuliaChalmers to have a chat if you'd like to know more about making your income dreams become a reality. I would love to help you! 

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

Most people only share the highlight reel, but behind every sold out event is a venue booked further away than expected, a chair-count panic, and a smart-door that had other ideas.

In this episode, I'm pulling back the curtain on my first Perth event... the wins that surprised me, the wobbles that tested me, and the mindset that got me through all of it:

In this episode you'll learn:

Thank you to everyone who attended the event! What a blast! 

Let me know if you'd like this event to hit your city Send me a DM

 Send me a DM @JustJuliaChalmers to have a chat if you'd like to know more about making your dreams become a reality. I would love to help you! 

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

From Classroom Burnout to Building Simple Mondays: A Teacher's AI Platform for Lesson Planning

Most teachers know the feeling of running on empty, but very few turn that breaking point into a business that helps thousands of other teachers do the same job in a fraction of the time.

In this episode, I'm sitting down with Jessica Reed, founder of Simple Mondays, an all-in-one AI lesson planning platform built by a teacher, for teachers.

Jessica shares the moment that changed everything, crying in her car before daycare pickup, and how it sparked a tool that's now growing globally:

IN THIS EPISODE: 

→ What Simple Mondays is and how it streamlines lesson planning, quizzes, and parent communication using AI

→ How Jessica went from using free ChatGPT to survive the workload to building her own teacher-driven platform

→ Why validating your idea through community, before hiring a developer, is the move that changes everything

→ How to think about pricing as an educator entrepreneur and why giving everything away works against you

→ What the identity shift from teacher to founder actually feels like, and how to hold both at once

→ Jessica's vision for global growth and a teacher affiliate program, and what that could mean for educators worldwide

Links mentioned:

Get 30% off annual plans from July 1- September 30th 2026 Back to School Sale for Educators visit:

https://www.simplemondays.ca/

Connect with Jessica

Jessica Instragam: https://www.instagram.com/jessicam.reid/

Simple Mondays Instagram: simple.mondays 

Jessica Reid Tik Tok: https://www.tiktok.com/@jessicam.reid

 BOOK YOUR SPOT FOR THE PERTH LIVE EVENT 16TH JULY 2026. SIGN UP HERE:

https://www.juliachalmers.com/beyondtheclassroom.  

Ready to go deeper?

Join the mastermind for personalised guidance on building your business ecosystem. https://www.juliachalmers.com/madeformore  

Thank you so much for spending your time with me.

If you've been listening for a while, leaving a rating and review takes two minutes and helps Lessons in Freedom reach more educators just like you. 

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

 BOOK YOUR SPOT FOR THE PERTH LIVE EVENT 16TH JULY 2026. (Event now complete for 2026, Get on the waitlist for the next event!)

https://www.juliachalmers.com/beyondtheclassroom.  

Five Ways to Drastically Reduce Imposter Syndrome as an Educator Entrepreneur 

Most educator entrepreneurs experience imposter syndrome at some point, but very few realise it doesn't go away as you grow. It just shows up at a higher level.

In this episode, I'm sharing five strategies that have helped me drastically reduce imposter syndrome, from feeling out of place at small business networking events to being the one running them:

IN THIS EPISODE YOU WILL LEARN:

→ Why imposter syndrome cycles as you level up, and why feeling it again doesn't mean you're going backwards

→ How doing something hard in a completely different arena rewires your belief in your own capability

→ Why getting around more ambitious people helps you borrow courage and normalise your own challenges

→ The mindset shift that comes from assuming you're capable — and why less self-doubting people often succeed faster

→ What an "audacity hour" is and how scheduling bold action breaks the cycle of overthinking

→ Why keeping an evidence list of your wins is one of the most underrated tools for building lasting confidence

LINKS/RESOURCES MENTIONED 

Join Education Business School:

Join the waitlist for Founders 

Join me in Perth for Beyond the Classroom on July 16:

https://www.juliachalmers.com/beyondtheclassroom.  

ENJOYED THIS EPISODE? 

If this episode made something click for you, take a screenshot and tag me @JustJuliaChalmers so I can celebrate your biggest takeaway or come into my DM's and chat more about this episode. 

Ready to go deeper?

Join the mastermind for personalised guidance on building your business ecosystem. https://www.juliachalmers.com/madeformore  

Thank you so much for spending your time with me.

If you've been listening for a while, leaving a rating and review takes two minutes and helps Lessons in Freedom reach more educators just like you. 

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

 If you're ready for the PERTH LIVE EVENT 16TH JULY 2026. SIGN UP HERE:

https://www.juliachalmers.com/beyondtheclassroom.  

You Already Have What You Need: Do Less Better in Your Education Business 

Most educators think the answer to feeling stuck is adding more…more platforms, more offers, more followers. But after a week of one-to-one calls with five women running very different education businesses, I noticed something: they didn't need to do more. 

They needed to optimise what was already working. 

In this episode, I'm sharing the recurring lessons from those calls and the "minimal effective dose" approach that's changing how my clients grow:

IN THIS EPISODE YOU WILL LEARN 

→ The "minimal effective dose" mindset and why doing less, better, beats doing more
→ Why chasing new platforms or offers can quietly sabotage the assets you already have
→ How to leverage your warm audience and past clients instead of chasing brand-new followers
→ Why Instagram isn't the only (or even the best) visibility channel for every education business
→ Why making decisions, especially on pricing, beats over-researching, and how action creates the feedback you need

LINKS/RESOURCES MENTIONED 

Join Education Business School: 

Join the waitlist for Founders 

Join me in Perth for Beyond the Classroom on July 16: 

https://www.juliachalmers.com/beyondtheclassroom.  

ENJOYED THIS EPISODE? 

If this episode made something click for you, take a screenshot and share it to your Instagram stories.
Tag me @JustJuliaChalmers so I can celebrate you.

If you haven't already, follow the show so you never miss an episode.

And if you've been listening for a while, leaving a rating and review takes two minutes and helps Lessons in Freedom reach more educators just like you.

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

If you're ready for the PERTH LIVE EVENT 16TH JULY 2026. SIGN UP HERE:

https://www.juliachalmers.com/beyondtheclassroom.  

No One Is Coming to Save You (So You Get to Save Yourself) 

Most educators are waiting for the right moment, the right permission, or the right person to make their next move, but very few realise that moment is already in their hands.

In this episode, I'm sharing the realisation that changed how I move through hard seasons: no one is coming to save you, and that's actually the most freeing thing you'll ever hear:

IN THIS EPISODE YOU WILL LEARN:

→ Why "mindset fixes" often keep you stuck instead of moving you forward, and what to focus on instead
→ How to reframe a hard season as just that, a season, not your forever
→ The simple phrase my three-year-old taught me about personal agency (and why it stuck with me)
→ How to turn purposeful overwhelm into growth by choosing to bloom under pressure
→ The one controllable action you can take today to stop waiting and start moving.

The Founders waitlist is opening later this year.

Join the waitlist for Founders —  Education business school opening later this year. I would love to see your name on the list.

Join The Green Flag Method Here. 

Enjoyed this episode?

If this gave you a lightbulb moment, screenshot it and share to your Instagram stories. Tag me @JustJuliaChalmers and let me know what resonated!

  Links:

Instagram @JustJuliaChalmers

Website Mrs Chalmers Cherubs

TPT Just Julia Chalmers TPT

Founders https://www.juliachalmers.com/founderswl 

Green Flag Method https://www.juliachalmers.com/greenflag 

Listen to Ep 23 - You Can Change Your Mind

Ready to go deeper?

Join the mastermind for personalised guidance on building your business ecosystem. https://www.juliachalmers.com/madeformore  

Thank you so much for spending your time with me.

If you've been listening for a while, leaving a rating and review takes two minutes and helps Lessons in Freedom reach more educators just like you. 

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

Build a Sales Engine Backwards with the Green Flag Method 

Most service business owners are waiting for the right moment to sell, but very few have built a system that sells for them.

In this episode, we’re breaking down the Green Flag Method which is a backwards sales engine strategy that works across nearly any business and generates sales through automated pathways, even when you're not actively posting.

IN THIS EPISODE YOU WILL LEARN: 

→ Why starting with your main offer (not your freebie) is the key to a sales engine that actually converts 

→ What "mosquito problems" are and how to use them to design an irresistible entry-point offer 

→ How a green flag offer builds trust and previews your bigger transformation without feeling pushy → The visibility and distribution strategy that gets your green flag offer in front of the right people 

→ How to connect your offer to automated follow-on steps using tools like email, Kajabi, ManyChat, or ads.

LINKS/RESOURCES 

 If you're ready for the Perth LIVE event 16th July 2026 Sign up: https://www.juliachalmers.com/beyondtheclassroom.

The Founders waitlist is opening later this year.

Join the waitlist for Founders —  Education business school opening later this year. I would love to see your name on the list.

Join The Green Flag Method Here. 

ENJOYED THIS EPISODE? 

If this episode made something click for you, take a screenshot and share it to your Instagram stories. Tag me @JustJuliaChalmers so I can celebrate you. 

If you’ve enjoyed listening to the podcast, I’d be grateful for your 5 star review and sharing the episode with a biz friend who needs to hear this.  

Always wanting more for you.

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

You’re Allowed to Change Your Mind: Open Doors Beyond the Classroom.

In this episode, Julia discusses how teachers often face guilt and pressure when considering leaving the classroom or shifting roles, unlike other professions, and asks you to identify whose voices and expectations are influencing your choices. 

She offers a framework of “open door” versus “closed door” decisions, arguing most career moves in education are reversible and reframing the key question from “What if I get it wrong?” to the cost of never exploring what’s next. 

 Julia describes how giving herself permission to want more led within a week to new invitations and opportunities without changing tactics.

She invites listeners to join Education Business School, attend her Beyond the Classroom live event in Perth, and connect via Instagram.

 If you're ready for the event Sign up: https://www.juliachalmers.com/beyondtheclassroom. We are 50% sold out! So get your tickets! 

The Founders waitlist is opening later this year.

Join the waitlist for Founders —  Education business school opening later this year. I would love to see your name on the list.

Join The Green Flag Method Here. 

Enjoyed this episode?

If this gave you a lightbulb moment, screenshot it and share to your Instagram stories. Tag me @JustJuliaChalmers and let me know what resonated!

Listen to Ep 3 - Why Teachers Make the Best Edu-preneurs

Ready to stop playing small?

Join me Live and Register forThe Connection Economy Workshop, as we build the strategy that turns who you are into revenue. Don't miss out! 

Be the First in the door for as a Founder for The Education Ecosystem School and want to build a real business. 

If you're ready for the next level JOIN THE WAITING LIST for my May intake.

The Six-Digit Teacher Wait List If you're thinking "Where have you been all my life?", I've created a solution called The Green Flag Method. It was *supposed* to be live, but it's launching really soon. Be the first to access it and get your name on the list right here.

Links:

Instagram @JustJuliaChalmers

Website Mrs Chalmers Cherubs

TPT Just Julia Chalmers TPT

Founders https://www.juliachalmers.com/founderswl 

Green Flag Method https://www.juliachalmers.com/greenflag 

Ready to go deeper?

Join the mastermind for personalised guidance on building your business ecosystem. https://www.juliachalmers.com/madeformore  

Thank you so much for spending your time with me.

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.

Seven Small Business Moves That Can Change Your Next 12 Months

What if the actions that move the needle most in your business aren't the big, complicated ones... but seven small, consistent moves you could start today?

In this episode, Julia shares the high-leverage strategies that helped her rebuild from burnout to running two profitable businesses in just 10–16 hours a week, and how you can apply them right now, without falling into shiny strategy syndrome.

IN THIS EPISODE YOU WILL LEARN

→ Why building a waitlist page before your offer exists is one of the smartest moves you can make, and how to use it to collect market research at the same time

→ How to borrow other people's audiences through collaborations and guest podcasting without feeling salesy

→ The "anchor content" repurposing method that turns one long-form piece into multiple assets across platforms

→ When (and how) to ask for testimonials so you actually get them, and where to put them so they do the heavy lifting

→ The PS strategy that turns every email into a low-pressure sales touchpoint

→ Why personalising your DMs with first names and voice notes changes the response rate entirely

→ How to use tools like ManyChat to automate the repetitive link-sending that quietly contributes to burnout

Dm on Instagram @JustJuliaChalmers which one you're going with so I can cheer you on! 

 Perth event Sign up: https://www.juliachalmers.com/beyondtheclassroom.

The Education business school (Founders) waitlist is opening later this year.

Join the waitlist for Founders —  Education business school opening later this year. I would love to see your name on the list.

Join The Green Flag Method Here. 

Enjoyed this episode?

If this gave you a lightbulb moment, screenshot it and share to your Instagram stories. Tag me @JustJuliaChalmers and let me know what resonated!

Ready to stop playing small?

Join me Live and Register forThe Connection Economy Workshop, as we build the strategy that turns who you are into revenue. Don't miss out! 

Be the First in the door for as a Founder for The Education Ecosystem School and want to build a real business. 

If you're ready for the next level JOIN THE WAITING LIST for my May intake.

The Six-Digit Teacher Wait List If you're thinking "Where have you been all my life?", I've created a solution called The Green Flag Method. It was *supposed* to be live, but it's launching really soon. Be the first to access it and get your name on the list right here.

Links:

Instagram @JustJuliaChalmers

Website Mrs Chalmers Cherubs

TPT Just Julia Chalmers TPT

Founders https://www.juliachalmers.com/founderswl 

Green Flag Method https://www.juliachalmers.com/greenflag 

Ready to go deeper?

Join the mastermind for personalised guidance on building your business ecosystem. https://www.juliachalmers.com/madeformore  

Thank you so much for spending your time with me.

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.