Indie Bites

Lessons learned bootstrapping and selling a $55k p/m SaaS - Arvid Kahl, TheBootstrappedFounder


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Arvid Kahl is a software engineer turned entrepreneur. He co-founded and FeedbackPanda, an online teacher productivity SaaS company, with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, two years after founding the business. Arvid writes on TheBootstrappedFounder.com because bootstrapping is a desirable, value- and wealth-generating way of running a company. In over a decade of working in startup businesses of all sizes, Arvid has learned a thing or two about what works, what doesn't, and how to increase the chances of building a successful business.

Get the full, 60 minute conversation with Arvid here with the Indie Feast membership.

What we covered in this episode:

  • The Feedback Panda story
  • Was the ambition to sell the company from the start?
    • Built to Sell, John Warrillow
  • What Indie Hackers can learn from Zero to Sold
  • What happens once you sell a business?
  • Why settle on the format of a book?
  • Why didn't Arvid make his book free?
  • How to find a critical problem in a market that's willing to pay
  • Tips for going into a crowded market
  • How to to find your audience

Recommendations

  • Book: The Mom Test
  • Podcast: Indie Hackers
  • Indie Hacker: Sergio Mattei

Follow Arvid

  • Twitter
  • The Embedded Entrepreneur
  • Zero to Sold

Follow Me

  • Twitter
  • Indie Bites Twitter
  • Personal Website
  • Buy A Wallet


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Indie BitesBy James McKinven

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