How To Run For Office

Lessons Learned from a Tight Race with Ian Swanson

06.12.2017 - By Raz Shafer, Founder of My Campaign CoachPlay

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Timestamp - Section Title Log:

00:00 Podcast Introduction

00:54 Ian Swanson Bio

01:58 How did you get involved in politics?

05:17 What factored into your thought process as you decided to run for office?

11:19 How did you communicate the contrast between you and your opponent, especially in light of the fact that it was a “non-partisan” race?

13:00 What was the process you went to when you started building your campaign plan?

14:26: How did you build out your block-walking/canvassing program?

15:24 What do you feel like went very well on the campaign?

17:28 What made your block-walking program so successful?

26:30 How did you approach fundraising for your campaign?

32:00 “3 things I did in every fundraising call.” - Ian Swanson

34:35 What are some areas you think you should have done better during the campaign?

37:54 What types of resources do you wish you’d had access to when you were planning your campaign?

42:38 Making an impact at the door

48:18 Closing thoughts and Outro

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