This year was the second annual Prime Day, and with the knowledge gained from last year, it is apparent that Amazon hopes to grow this into a shopper holiday to rival Black Friday or Single's Day. It still has a long way to go to get there but patterns are starting to be established. Listen in for a retrospective on what's new, what's familiar, and what still needs work if Amazon hopes to create a truly massive summer shopping event.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in