What types of things might happen when we don't fully understand, explore, or address:

• the breadth of the whole concept space,
• a product's many users, and
• the voice of the customer?

We explore a public consumer complaint and upset over coffee pods. And we imagine what may have happened (or didn't happen) during design development that could have helped avoid the issues from the start.

We explore this ongoing, public story to gain some insight and maybe some lessons learned that we can apply to our own designs.

Visit the podcast blog for extra links to videos and other sites. 

Other Quality during Design podcast episodes you might like:

Remaking Risk-Based Decisions: Allowing Ourselves to Change our Minds.

Challenges Getting Team Input in Concept Development

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ABOUT DIANNA
 Dianna Deeney is a product development process strategist with over 25 years of experience in regulated industries. She is president of Deeney Enterprises, LLC, where she helps product development teams make better decisions upstream — before costly design mistakes get built in.