How Donald Trump creates a bond with people totally unlike him, and how any business owner can and should do the same.

How Donald Trump finds hidden money in his business and campaign, and how any business owner can and should do the same.

How Donald Trump wins while breaking all the rules, and how any business owner can and should do the same.

How Donald Trump makes sure to always be completely unpredictable, and how any business owner can and should do the same.

How Donald Trump is constantly testing new ideas, strategies, and tactics, and how any business owner can and should do the same.

How Donald Trump attracts enthusiastic, raving followers and repels people he doesn't want around him, simply by being his authentic self, and how any business owner can and should do the same.

How and why Donald Trump speaks in plain, simple language, and how any business owner can and should do the same.

How Donald Trump uses positive emotions to keep his followers excited and loyal, and how any business owner can do the same.

How Donald Trump taps into the anger of the people he wants to attract to get them excited about and loyal to his cause, and how any business owner can do the same.

How Donald Trump taps into the emotions of the people he wants to attract to get them to respond passionately to him, and how any business owner can do the same.