In this GYDA Talks, Robert, talks to Greg Gifford of Search Lab Digital. Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites.

Rob and Greg discuss:

• COO vs CEO - ideas vs making it happen
• Work ON or IN the agency
• Lessons
  • Documented processes (track time for selling time) - efficiency leads to profitability… so we must avoid screw-ups… or lose clients/team - so reduce the bumps in the road
  • Do client work for too long
  • Dependent on referrals - get a sales team or process
  • HR Leader
  • No business education
• Use Culture Index
• Customer Service Rapport: Kaizan.ai
• Service is easy but business growth is hard
• Don’t be scared to let go and let others do the work