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A weekly marketing podcast for business owners and marketers about advertising, branding and digital strategies. Conversations on how to deal with today's marketing and advertising challenges.... more
FAQs about Lessons Learned in Marketing:How many episodes does Lessons Learned in Marketing have?The podcast currently has 98 episodes available.
June 14, 2017LLM 28 Dennis Mortensen X.AIDennis is the CEO and Founder of x.ai. HIs vision is to kill the inbox, which triggered the formation of x.ai and the creation of an artificial intelligence personal assistant to schedule meetings.I was delighted to talk to Dennis about the artificial intelligence assistants, Amy and Andrew. If you've never heard of them, you'll love this conversation and exploration of the amazing things Amy......more24minPlay
June 08, 2017LLM 27 Jeff ToisterI had the great pleasure to speak with Jeff Toister, author of The Service Culture Handbook: A step-by-Step Guide to Getting your Employees Obsessed with Customer Service.The book is one of the best I've read on customer service. It's rich with examples and stories, but its real strength is that it is a workbook. A book you can actually use to improve your customer service.Our conversation covers......more30minPlay
June 02, 2017LLM 26 Kellie GarrettKellie Garrett is the guest this week on Lessons Learned in Marketing. It's been recently announced that Kellie is receiving a lifetime achievement award from IABC, and I took that as a great excuse to invite Kellie onto the podcast.Our conversation ended up being quite wide-ranging, which isn't surprising if you know Kellie. Her knowledge and experience seem to have no ends. We start by talking......more26minPlay
May 25, 2017LLM 25 Ernest Barbaric PodsummitErnest Barbaric is our guest this week in a conversation about his recent event Podsummit, in Calgary. Kevin Hayes hosts the conversation that talks a lot about podcasting. Ernest shares lessons learned in starting a podcast, interviewing and promoting. They also explore what it was like creating and putting on an event like Podsummit.Enjoy the conversation!...more27minPlay
May 17, 2017LLM 24 Vince Fowler with Kevin HayesThis week Kevin Hayes hosts the podcast and speaks with Vince Fowler from Calgary.Vince is an executive and business coach, speaker, and explorer of wisdom. On this episode, Vince explores the challenges of small businesses and start-ups. You'll hear thoughts on how digital marketing levels the field for small business, how to grow awareness of your business on digital, using the power of......more38minPlay
May 13, 2017LLM 23 Susan Busse PRThis week it's a conversation with publicist Susan Busse from Saskatoon. Susan was just nominated for the 2017 WCMA for Impact in Music MarketIng. The awards will be in September at BreakOut West in Edmonton.Susan shares her storytelling approach to publicity and gives me a bit of a music publicity 101. Enjoy the conversation.You can connect with Susan on TwitterAnd Facebook....more24minPlay
May 02, 2017LLM 22 Nicholas Webb What Customers CraveThis week we're talking customer experience, with Nicholas Webb.Nicholas is the author of What Customers Crave: How to create memorable and relevant experiences at every touchpoint.Nicholas shares how some companies are creating and innovating beautiful customer experiences, and winning in their sectors, without advertising. He shares how to use touchpoints in a practical way.We talk about what......more33minPlay
April 21, 2017LLM 21 Jacqueline Cook VendastaVendasta Technologies is that company in Saskatoon you've heard about but don't know what they do. Jacqueline Cook is Vice President of Growth at Vendasta, and shares not only what they do, but gives us some insight into how they do it. As she describes it, they are a B to B to B to C company. Our conversation runs from the importance of listening to customers, the effect of Vendasta's North Star......more23minPlay
April 13, 2017LLM 20 Kathy Wagner Content Strategy IncThis week my guest is Kathy Wagner, co-founder of Content Strategy Incorporated in Vancouver. I really enjoyed this chat, and Kathy shares a lot of gems, starting with why should we create content at all and the difference between good content and bad. We touch on how to target your audience and the most important thing you need to do to create relevant content.Kathy shares some common mistakes......more27minPlay
April 10, 2017LLM 19 Rory Capern with Twitter CanadaThis week on Lessons Learned in Marketing I talk with Rory Capern, Managing Director of Twitter Canada. Joining the conversation is Kevin Hayes Digital and Media Strategist at the Phoenix Group.Rory shares what's new at Twitter Canada.It's fascinating (and delightful) to hear about Twitter's commitment to their own brand and their self-discovering of what they do differently. Rory shares......more28minPlay
FAQs about Lessons Learned in Marketing:How many episodes does Lessons Learned in Marketing have?The podcast currently has 98 episodes available.