On this episode, we’ll be discussing the topic of branding based on a legendary icon in the recreation world. I welcome Robert Grede to the show to talk about a book he wrote a few years back called  Rebuilding the Brand: How Harley-Davidson Became King of the Road.  In the early 1980s, Harley-Davidson was on... The post Lessons on Storytelling & Brand Rebuilding From Harley-Davidson appeared first on Composites Weekly.