Listen to the full audiobook free with a 30-day free trial :
https://esound.space/full
ID: 320265
Title: What Would Google Do?
Author: Jeff Jarvis
Narrator: Jeff Jarvis
Format: Unabridged
Length: 09:02:00
Language: English
Release date: 03-03-11
Publisher: HarperCollins Publishers UK
Genres: Business & Economics, Business Development
Summary:
Whats the question every business should be asking itself? According to Jeff Jarvis, its WHAT WOULD GOOGLE DO? If youre not thinking or acting like Google the fastest-growing company in the history of the world then youre not going to survive, let alone prosper, in the Internet age.
An indispensable manual for survival and success that asks the most important question todays leaders, in any industry, can ask themselves: What would Google do?
To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as:
Think Distributed
Become a Platform
Join the Post-Scarcity, Open-Source, Gift Economy
The Middleman Has Died
Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners
Do What You Do Best and Link to the Rest
Get Out of the Way
Make Mistakes Well
and More
He applies these principles not just to emerging technologies and the Internet, but to other industriestelecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishingshowing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.